Commercial & Medical Affairs - software & AI news

Daily news on software, AI, and companies shaping commercial & medical affairs.

Showing 82 results
A medical brochure and stethoscope in a healthcare office at dusk.

May 8, 2026

AI Is Transforming HCP Communication in Pharma

AI is significantly enhancing the way pharmaceutical companies communicate with healthcare professionals (HCPs), leading to more personalized and effective interactions.The integration of artificial intelligence in the pharmaceutical sector is allowing for a more nuanced understanding of HCP engagement. By analyzing signals from healthcare professionals, AI can tailor content to match specific clinical interests and determine the most effective communication channels. This shift from generic mes
A stack of pharmaceutical brochures on a conference table in a bright room.

May 7, 2026

Pharma Just Got Its Workday Moment: Doceree's Daily Command Defines a New $30 Billion Software Category

Doceree has launched Daily Command, a groundbreaking system for pharmaceutical brand teams, marking a significant shift in healthcare marketing software.On May 7, 2026, at the Doceree Health Decode summit, the company unveiled Daily Command, a comprehensive operating system designed specifically for pharmaceutical marketing teams. This innovative platform, developed in collaboration with 75 senior professionals from major companies like Sanofi and Merck, aims to consolidate a fragmented $30 bill
A minimalist illustration of a pill and tablet on a solid background.

May 7, 2026

The Agencies Building Pharma's Next Decade Just Picked Their Software: Daily Command Launches With 18 of the Industry's Most Senior Agency Leaders Already Inside It

Doceree has launched Daily Command, a transformative software designed for pharmaceutical brand teams, co-developed by 75 senior leaders from prominent healthcare marketing agencies. This innovation aims to streamline how agencies plan, execute, and measure their contributions to brand teams, fundamentally altering the landscape of agency-client interactions.Daily Command serves as a comprehensive platform where brand teams can manage their workflows seamlessly. Traditionally, agencies delivered
A minimalist representation of a clipboard with a checkmark, symbolizing workflow efficiency in pharmaceuticals.

May 7, 2026

Doceree Introduces Daily Command -- The System of Work for Pharma Brand Teams, Co-Built by 75 of the Industry's Most Senior Operators

Doceree has launched Daily Command, an innovative software platform aimed at transforming the workflow for pharmaceutical brand teams. This new system consolidates essential functions such as planning, execution, and measurement into a single interface, addressing the longstanding fragmentation in the pharmaceutical marketing landscape.Daily Command was introduced at the Doceree Health Decode Summit 2026, with contributions from 75 senior industry professionals who helped shape its development.
A surgical instrument on a clinical table

May 7, 2026

AcuityMD raises $80 mn in Series C to expand AI platform for MedTech

AcuityMD has successfully secured $80 million in Series C funding, aiming to enhance its AI-driven platform tailored for the medical device sector.The investment round, led by StepStone Group with contributions from Benchmark, Redpoint Ventures, ICONIQ, and Atreides Management, elevates AcuityMD's valuation to approximately $955 million. With this funding, the company intends to bolster its AI capabilities across sales, leadership, and marketing, refine its MedTech ontology, and expand its platf
A clipboard with a medical report in a clinical office setting.

May 6, 2026

The Med Comms Bottleneck: Why AI is Targeting Pharma’s Communication Problem

The medical communications sector within biopharma is facing significant challenges due to the increasing volume of clinical data that needs to be effectively communicated to diverse audiences. This complexity is compounded by the need for tailored messaging for various stakeholders, including healthcare professionals and patients.Traditionally, medical communicators have spent excessive time on formatting and reformatting content rather than focusing on strategic messaging. This inefficiency ha
A hand holding a vial in a dimly lit lab

May 1, 2026

The augmented marketer: Fusing AI and human expertise in life sciences

The integration of AI and human expertise is reshaping commercialization strategies in life sciences, moving beyond traditional barriers to create a more cohesive approach.Historically, the discourse around artificial intelligence in life sciences has oscillated between optimism and skepticism. Rather than replacing human expertise, AI is now seen as a tool to enhance it. The emergence of intuitive AI platforms is dismantling the fragmentation that has long plagued marketing, medical, and commer
A minimalist illustration of a syringe and an AI brain on a light gray background.

Apr 27, 2026

Pharma Meets AI Conference 2026: AI in pharma begins delivering measurable ROI

The recent Pharma Meets AI conference in Barcelona showcased how artificial intelligence is beginning to yield measurable returns on investment (ROI) in the pharmaceutical sector.At the event, discussions centered on the evolving role of AI in enhancing pharmaceutical commercial and medical operations. Despite the widespread adoption of AI, the challenge of translating these technologies into tangible business results remains significant. Sam Rolfe, sales director EMEA at Exeevo, pointed out tha
Minimalist illustration of a communication tool and digital engagement icon

Apr 24, 2026

Veeva Systems Acquires Ostro As AI Tools Meet Depressed Share Price

Veeva Systems has announced its acquisition of Ostro, an AI-driven brand engagement platform tailored for the life sciences sector. This strategic move aims to enhance Veeva's digital communication tools for healthcare professionals and patients.The acquisition allows Ostro to operate independently while integrating its AI capabilities into Veeva's existing offerings. This is significant as Veeva seeks to strengthen its position in the competitive landscape of digital brand engagement and patien
Minimalist illustration of a syringe and facial silhouette in dark colors.

Apr 24, 2026

Croma Pharma Launches AI-Driven Tech Venture to Revolutionize Aesthetic Medicine via Clinicore Platform

Croma Pharma has initiated a new joint venture aimed at enhancing its digital platform, Clinicore, which is tailored for aesthetic practices. This venture will focus on advancing the platform while maintaining seamless service for current users.Clinicore is a SaaS solution that streamlines operations in aesthetic clinics by automating tasks such as patient management and scheduling. This allows healthcare providers to dedicate more time to patient care. The platform is set to incorporate advance