Commercial & Medical Affairs - software & AI news

Daily news on software, AI, and companies shaping commercial & medical affairs.

Showing 98 results
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Nov 4, 2026

GrowthLoop Expands AI Decisioning Capabilities Into Biopharmaceutical Marketing, Turning Customer Context Into Smarter Campaigns for Healthcare Providers

Continuous experimentation informs AI decisions on when and how to engage healthcare professionalsNEW YORK, Nov. 4, 2026 /PRNewswire/ -- GrowthLoop, a pioneer in agentic AI-powered marketing solutions, and EVERSANA®, a leading independent provider of global services to the life sciences industry, today announced an expansion of their Composable AI Decisioning solution to include biopharmaceutical marketing, improving when and how marketers engage healthcare professionals. Building on GrowthLoop'
A medical report on a desk with notes and a plant in the background.

Nov 3, 2026

EVERSANA builds its AI Agency with Estima acquisition

EVERSANA has expanded its capabilities in the life sciences sector by acquiring Estima Scientific, a UK-based firm specializing in health economics and outcomes research (HEOR).This acquisition allows EVERSANA to enhance its AI Agency platform, which focuses on utilizing advanced data science tools to expedite patient access to medications. Estima employs large language models and unique software to optimize workflows related to HEOR and health technology assessments, significantly reducing the
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Nov 2, 2026

PharmaForceIQ Launches Share of Answer Module to Evaluate and Act on AI Visibility

Connects AI visibility audits with prioritized actions to help biopharma teams improve how brands and disease education content are represented in AI-generated answersMIAMI, Nov. 2, 2026 /PRNewswire/ -- PharmaForceIQ today introduced Share of Answer, the newest capability in its Optichannel 360 platform, to bridge the gap between AI visibility audits and real-world execution. The module helps biopharma companies evaluate how their therapies are represented in AI-generated answers to clinical and
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Nov 2, 2026

Yosi Health Maintains Commitment to Orthopaedic Innovation with AAOE Peer Reviewed™ Recognition

Interim AAOE Survey Finds 100% of Respondents Would Recommend Yosi Health to ColleaguesNEW YORK, Nov. 2, 2026 /PRNewswire/ -- Yosi Health, a patient engagement and digital front door platform for ambulatory and specialty medical groups, today announced that it has renewed its Peer Reviewed™ designation through the American Alliance of Orthopaedic Executives' (AAOE) Peer Review Program. This continued recognition provides third-party validation from orthopaedic and musculoskeletal practice execut
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Nov 2, 2026

Harrow Launches HarrowRx Platform

NASHVILLE, Tenn., Nov. 02, 2026 (GLOBE NEWSWIRE) -- Harrow (Nasdaq: HROW), a leading provider of ophthalmic disease management solutions in North America, today announced the launch of HarrowRx, a prescribing and access pharmacy platform that enables eyecare professionals to access Harrow’s entire portfolio directly within the electronic medical record (EMR) systems they already use. By connecting prescribing to product-specific fulfillment and patient-support services, HarrowRx is designed to
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Oct 28, 2026

EVERSANA Expands Global Commercialization and AI-Powered HEOR Capabilities with Acquisition of U.K.-based Estima Scientific

Acquisition builds on EVERSANA's commitment to investing in transformative, technology-first companies to modernize commercialization.CHICAGO and LONDON, Oct. 28, 2026 /PRNewswire/ -- EVERSANA®, a global provider of modern, AI-powered commercial services for the biopharmaceutical industry, today announced the acquisition of Estima Scientific, an innovative, London-based health economics and outcomes research (HEOR) technology and services company.Continue Reading A leader in artificial inte
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Oct 22, 2026

Merck Collaborates with NVIDIA, Microsoft and Dawn Health to Develop Novel Support Model for People Living with Rare Tumors

Collaboration to explore how AI-facilitated technology can help make patient support programs more individualized, responsive and continuously available to people living with rare tumorsCollaboration brings together clinical and pharmaceutical expertise, digital health product development, and enterprise AI servicesMerck aims to bring the model to patients with desmoid tumors and neurofibromatosis type 1 with plexiform neurofibromas (NF1-PN)DARMSTADT, Germany--(BUSINESS WIRE)--Merck, a leading s
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Oct 20, 2026

Trinity Acquires Verix, Adding AI-Powered Next-Best-Action and Omnichannel Orchestration to the TrinityEDGE Platform

Verix's patented Tovana™ platform and its full team join Trinity, extending TrinityEDGE™ from what commercial teams know into what they do nextWALTHAM, Mass., Oct. 20, 2026 /PRNewswire/ -- Trinity, the leader in integrating human and artificial intelligence for life sciences commercialization, today announced it has acquired Verix, the pharma-native commercial intelligence company behind the patented, AI-powered Tovana™ platform. Tovana is live today in global pharma, biotech, and specialty phar
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Oct 8, 2026

IQVIA Launches IQVIA Explorer to Help Life Sciences Companies Make Better Commercial Decisions

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--IQVIA (NYSE:IQV), a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries, today at TechIQ 2026 introduced IQVIA Explorer™to help customers make better-informed commercial decisions.IQVIA Explorer turns complex, one-time analytics projects into an always-on commercial intelligence capability. Users can apply external indicators and ask business questions,
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Oct 7, 2026

Infinitus Launches FieldForce to Extend the Reach of Pharmaceutical Sales and Reimbursement Teams

AI agent solution helps field teams become AI first, preparing for HCP meetings, staying connected between visits, and extending provider and reimbursement support without adding additional headcountSAN FRANCISCO, Oct. 7, 2026 /PRNewswire/ -- Infinitus, healthcare's agentic communications platform, today announced FieldForce, a new set of secure AI agents designed to extend the capacity of pharmaceutical field teams. Pharma companies can deploy FieldForce to support sales representatives, field
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Oct 1, 2026

AONN+ and Manta Cares Partner to Equip Oncology Navigators With AI Tool Purpose-Built for Cancer Patients

SAN FRANCISCO and NEW YORK, Oct. 01, 2026 (GLOBE NEWSWIRE) -- Manta Cares, an award-winning digital health company serving patients with cancer and their care partners, today announced a new partnership with the Academy of Oncology Nurse & Patient Navigators (AONN+), the largest national specialty organization dedicated to advancing the role of oncology nurse and patient navigators. Through the collaboration, AONN+’s more than 9,000 members gain access to AI safety training as well as the
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Oct 1, 2026

Servier führt Veeva OpenData weltweit ein, um den Einsatz von KI auszuweiten

Aufbau einer KI-fähigen Datenbasis in mehr als 80 Ländern BARCELONA, Spanien, 1. October 2026 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) gab heute bekannt, dass Servier seine Kundenreferenzdaten in mehr als 80 Ländern mit Veeva OpenData standardisiert. Aufbauend auf dem weltweiten Erfolg mit Veeva Link Key People harmonisiert das führende französische Pharmaunternehmen, das von einer Stiftung geleitet wird, seine Kundenreferenzdaten und schafft eine einheitliche Grundlage für den Ausbau des KI-E