Shaman has introduced Shaman Atlas, a groundbreaking AI-driven tool designed to transform pharmaceutical promotional materials into structured, reusable data.
This innovative solution addresses a significant challenge faced by large pharmaceutical companies, which typically manage over 400,000 approved promotional files. These files often contain crucial information, such as validated claims and regulatory content, but are locked in flat formats that hinder effective extraction and reuse. Shaman Atlas aims to unlock this potential by converting various content types—like emails, landing pages, and brochures—into structured data that can be easily accessed and utilized.
The platform integrates seamlessly with Veeva Vault PromoMats, allowing it to extract clinical claims, references, and supportive regulatory materials with high reliability. This tailored extraction process has been fine-tuned for different content types, ensuring dependable output suitable for compliance and marketing review processes.
By enabling the reuse of approved content, Shaman Atlas enhances the efficiency of marketing teams, facilitates compliance checks, and supports the development of new materials from existing validated assets. As Maurice van Leeuwen, CEO of Shaman, noted, this transformation makes it significantly easier for brands to leverage their content effectively. The unveiling of Shaman Atlas at the Veeva Commercial & Medical Summit highlights its potential to reshape how pharmaceutical companies manage and utilize their marketing assets.