Definitive Healthcare

Definitive Healthcare is a data and analytics company focused on the business side of healthcare. Founded in 2011, the company operates as a global organization with offices in the United States, Sweden, and India. Definitive Healthcare delivers trusted intelligence on healthcare organizations, clinicians, claims, consumers, and medical and scientific experts, giving customers the context they need to make smarter, faster, and more strategic decisions across the complex healthcare market.

The company serves every industry that touches healthcare, including life sciences, healthcare providers, software and IT, consulting, financial services, medical supply, construction, staffing, and more. Its mission is to connect customers with real data on the real people who make healthcare happen, empowering organizations to move their businesses forward and ultimately improve patient lives.

Platform Products and Modules

• View (Reference & Affiliations): Provides reference and affiliation data to help customers identify key decision-makers, segment markets, and understand organizational relationships across the healthcare landscape.
• Monocl (Medical & Scientific Experts): Enables users to find and engage key opinion leaders (KOLs) and scientific experts to champion therapies, support clinical studies, drive early adoption, and build competitive influence strategies.
• Populi (Claims & Consumer Analytics): Delivers all-payor claims data and consumer analytics, including diagnoses, procedures, prescriptions, demographic, geographic, propensity, and social determinants of health (SDOH) data for targeted audience segmentation and market analysis.
• Carevoyance (Sales Enablement): Supports field sales teams with data-driven intelligence to build smarter sales territories, adapt to market changes, and guide teams toward the most promising opportunities.

Core Capabilities for Life Sciences

• Understand clinical trends: Access all-payor claims data covering real-world diagnoses, procedures, and prescriptions. Track trends by specialty, drug class, NDC code, geography, and site of care to understand clinical activity within a specific therapy area.
• Find the right experts: Identify KOLs and scientific experts aligned with specific therapies, and gain visibility into competitor alignments to build stronger influence and awareness strategies.
• Drive HCP engagement: Use real-world data to connect with healthcare professionals who are actively diagnosing and treating target patient populations, enabling more focused and impactful brand efforts.
• Improve market access: Leverage diagnosis, treatment, and prescription claims data to identify treatment-ready patients, understand access barriers, pinpoint high-need regions and providers, and gain a clear view of the payor landscape.
• Build smarter sales territories: Apply data-driven intelligence to guide field teams toward the most promising opportunities and adapt quickly to market changes for stronger brand performance.

Core Capabilities for Healthcare Providers

• Grow market share: Access real data on diagnoses, procedures, service lines, providers, unique patients, and geography—from high-level market overviews to code-level insights—to identify high-demand services and emerging opportunities.
• Keep patients in network: Understand where patients go for care, analyze procedure volumes and patient utilization, and gain insight into care patterns to reduce out-of-network referrals and retain more patients within a health system.
• Reach consumer audiences: Leverage demographic, geographic, propensity, and SDOH data to create custom consumer audience segments and tailor messaging and campaigns to reach the right people through the right channels.
• Target healthcare professionals: Use data on procedures, payer mix, and network loyalty to identify ideal physician partners or recruits, with targeted segmentation by NPI, specialty, practice location, affiliations, and more.

Core Capabilities for Other Industries

• Understand total addressable market (TAM): Use comprehensive healthcare data to define market size, key segments, and growth opportunities to guide market entry and resource allocation.
• Segment your market: Apply detailed demographic, firmographic, and affiliation data to segment markets with precision and craft personalized, impactful sales and marketing campaigns.
• Find ideal clients: Leverage reference and claims data to identify and profile ideal clients, gaining insight into their needs, behaviors, and purchasing patterns to improve acquisition and drive long-term growth.
• Identify key decision-makers: Use affiliation and contact data to pinpoint and target individuals who influence purchasing decisions, streamlining the sales process and improving success rates.
• Activate audiences: Run targeted marketing campaigns using precise healthcare data to reach and engage the right audiences at the right time.

Company Values and Notable Details

• Definitive Healthcare emphasizes real clarity, providing reliable data that cuts through the complexity of the healthcare market so customers can focus on what matters most.
• The company is committed to transparency, offering access to underlying data and flexible partnership models that give customers a wide range of options with no hidden data.
• With decades of experience as healthcare specialists, the team brings deep domain expertise and a genuine understanding of what is at stake in healthcare decision-making.
• The company publishes a sustainability report and maintains ESG policies, reflecting its commitment to transparency, community engagement, and corporate sustainability.
• Definitive Healthcare operates a DefinitiveCares program, through which employees volunteer in the communities where they live and work.
• The platform is trusted by industry leaders across life sciences, provider organizations, and healthcare-adjacent sectors globally.

Definitive Healthcare's combination of claims data, reference and affiliation intelligence, consumer analytics, expert identification, and sales enablement tools makes it a comprehensive resource for any organization seeking a clearer, more actionable view of the healthcare market.