Digital Audiences

Digital Audiences by Definitive Healthcare is a HIPAA-compliant audience targeting solution designed for healthcare marketers seeking to reach the most relevant patients and healthcare professionals (HCPs) at scale. By transforming real-world data into privacy-safe digital segments, the platform enables life sciences and healthcare organizations to build awareness, drive conversions, and support patient adherence across any digital channel.

Definitive Healthcare differentiates its audience-building approach through the combination of de-identified consumer data, reference and affiliation datasets, and claims data. This unique data foundation supports over 225 million consumer records, more than 3 million HCP profiles, and 500+ health attributes, positioning the platform to deliver highly relevant, performance-driven campaigns while maintaining the highest standards of privacy and security.

Patient Journey and Therapeutic Use Cases

• Awareness and diagnosis: Target patients with healthcare signals alongside their care teams to accelerate the path to diagnosis.
• Formulary alignment: Reach patients with ideal insurance coverage and their care teams to drive informed treatment decisions.
• Therapy advancement: Engage patients along their healthcare journey and influence treatment decisions early in the process.
• Early adoption: Identify HCPs likely to adopt new therapies based on prescribing behaviors, enabling efficient product launches.
• Treatment continuity: Engage patients at risk of non-adherence together with their providers to maintain therapy success.

Data Scale and Segmentation Capabilities

• Access to 225 million+ HIPAA-compliant consumer records for broad yet precise patient marketing.
• A network of 3 million+ HCPs segmentable by registered specialty, claims-based specialty, affiliation, and additional criteria.
• Over 500 health attributes available for audience construction, including clinical interests, social determinants of health (SDOH), life stages, and insurance coverage.
• Purpose-built segments covering specific clinical interests and patient journey models across high-impact therapeutic areas and service lines.

Omnichannel Activation and Campaign Performance

• Audiences can be activated across a wide range of digital channels and devices, including display, connected TV (CTV), online video (OLV), over-the-top (OTT), digital out-of-home (DOOH), mobile, and social media.
• Proprietary healthcare data ensures engagement with the right decision-makers with precision and scale, wherever they spend time online.
• Targeted engagement capabilities increase relevance and engagement with both ideal consumers and HCPs.
• Optimized audience segmentation and real-time insights help maximize return on investment.
• Omnichannel reach across web, mobile, video, and more provides comprehensive coverage for healthcare campaigns.

Digital Audiences is built to meet strict compliance requirements, with all data processes adhering to HIPAA standards and privacy-safe methodologies. The platform is part of Definitive Healthcare's broader suite of solutions, which also includes claims and consumer analytics, sales enablement, and medical and scientific expert data, enabling integrated go-to-market strategies for life sciences and healthcare organizations.