PhysicianView

PhysicianView is a comprehensive physician and provider database offering detailed profiles on more than 3 million physicians, nurses, and allied health professionals. Designed for life sciences and healthcare commercial teams, it draws on a range of public, private, and proprietary data sources to deliver actionable intelligence on provider specialties, affiliations, clinical activity, prescribing behavior, and technology adoption.

PhysicianView is used by biopharma, medtech, healthcare provider organizations, software and IT companies, and consulting and financial services firms to size markets, refine go-to-market strategies, improve sales operations, and engage the right healthcare professionals with targeted messaging.

Key Datasets

• Provider specialty designation: Combines primary research with data from the NPI registry to deliver more accurate primary and secondary specialty designations.
• Affiliations to other healthcare organizations: Pinpoints key physician relationships and spheres of influence with data on primary, current, and historical affiliations.
• Telehealth usage and adoption: Uses all-payor claims data to understand a provider's adoption of telehealth services.
• Clinical activity and prescribing behavior: Provides insight into overall clinical activity and breakouts for commercial and prescription claims volumes, including most-prescribed drugs by NDC code.

Search and Discovery Capabilities

• Conduct market-level searches by procedure, diagnosis, and prescribing behavior to identify overarching trends and size the potential addressable market.
• Pinpoint specific segments of the physician market using a wide variety of specialty, affiliation, diagnosis, prescription, and technology characteristics.
• Find new physicians with the same primary specialty within a 25-mile radius.
• Identify critical provider segments and deliver targeted messaging using specific CPT and ICD codes, patient population usage of other provider types, and other characteristics.

Physician and Provider Profiles

• Access detailed profiles covering physician specialties, licensing, locations, affiliations, technology usage, and more.
• View up-to-date contact information for target physicians and their primary practice locations.
• Access open payments data, medical board orders and actions, and MIPS performance scores from a single source.
• Use hospital, medical, and prescription claims data to track physician activity.
• Layer in proprietary data on technology usage and telehealth adoption to identify forward-thinking physicians.

Use Cases by Function

• Market intelligence: Conduct market-level searches by diagnosis, procedure, and prescription to accurately size the physician market.
• Go-to-market planning: Identify, connect with, and gain insights from influential physicians in target organizations, from consultants to beta testers.
• Sales operations: Access current contact information and primary practice locations to support field and inside sales teams.
• Conversion rate improvement: Identify critical provider segments and deliver targeted messaging based on specific clinical and demographic characteristics.

Industry Solutions

• Biopharma: Size market opportunities, engage clinical experts, and identify provider and patient targets to accelerate commercialization.
• Medtech: Align investments with quantifiable market opportunities and optimize sales planning with targeted providers and patients.
• Healthcare Providers: Gain visibility into both the clinical and commercial landscape to improve clinical outcomes and optimize revenue.
• Software/IT: Segment and size markets, differentiate against competitors, and identify key decision-makers.
• Consulting and Financial Services: Ground healthcare market analysis and insights in current market data.

PhysicianView is also available as part of the DH View Suite mobile app, enabling teams to access target accounts, real-time insights, and key physician metrics from any mobile device. The platform integrates with other data products to create comprehensive, use-case-specific solutions, and has been used by clients such as Connexio Health to grow provider audiences by 4x through enhanced digital marketing strategies.