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Carevoyance

Market segmentation and sales targeting for medtech using 2M+ HCP profiles, patient cohort analysis, and territory-based pre-call planning.

Overview

Carevoyance is a medtech sales and marketing intelligence platform designed to connect medical device and health technology companies with the right healthcare professionals (HCPs) and healthcare organizations. By combining detailed provider data with powerful segmentation and targeting tools, Carevoyance enables commercial teams to identify the providers diagnosing and treating their target patient populations, prioritize sales opportunities, and generate compelling sales materials — all from a single platform.

The platform is built for sales representatives, sales operations teams, and marketing professionals in the medtech industry who need a trusted, standardized source of data to align their go-to-market efforts and accelerate revenue generation.

Patient Cohort Building and Market Segmentation

  • Build highly customizable patient cohorts using Carevoyance's care clusters, leveraging diagnosis and procedure codes to define the exact patient population relevant to your device.
  • Apply inclusion criteria by selecting any combination of diagnosis or procedure codes to shape your targeting.
  • Apply exclusion criteria to remove irrelevant diagnoses or procedures and sharpen the precision of your analysis.
  • Use time-based condition logic to define specific conditions along the patient journey, ensuring you identify only the patients most likely to benefit from your solution.
  • Segment HCPs and care sites at each stage of the patient journey to deliver clear, targeted messaging to the right audiences.

Sales Targeting and Pre-Call Planning

  • The Field Module gives sales representatives direct access to territory-specific targeting, pre-call planning intelligence, and automated sales collateral creation, enabling them to work more efficiently and close deals faster.
  • The Market Module supports strategic analysis, allowing teams to evaluate market segments, accounts, and overall opportunity as they look to expand their market footprint.
  • Interactive Reports provide data-driven visuals that help reps showcase the potential impact of a device on a specific account, health system, or regional market.
  • Pre-call planning tools equip reps with the intelligence they need in an easy-to-use format, so every sales conversation starts from a position of strength.
  • Mobile accessibility allows reps to access data and targeting tools on the go, using location and radius parameters to identify multiple targets in a given area and maximize the value of every account visit.

Team Collaboration and Engagement Tracking

  • Carevoyance brings sales, sales operations, and marketing teams together on one platform using a standardized dataset and a single trusted source of truth.
  • Engagement tracking features allow managers to see who the sales team is engaging with, measure productivity, and share prospective HCP and site-of-care targets within the platform.
  • The platform helps align sales and marketing outreach so that messaging is always relevant and targeted to each specific segment.

Key Commercial Outcomes

  • Improve win rates by focusing teams on the right targets, backed by trusted data and precision targeting tools.
  • Make every message count by aligning outreach to speak directly to each market segment.
  • Unlock new market opportunities by evaluating segments and accounts as part of broader market expansion strategies.
  • Overcome time and expertise barriers by enabling seamless collaboration and information sharing across commercial teams.

Carevoyance integrates with Salesforce, allowing organizations to leverage its targeting and intelligence capabilities within their existing CRM workflows. The platform is accessible via mobile devices and is designed to support flexible deployment across field sales, sales operations, and marketing functions within medtech commercial organizations.

Meta

Domain
Real-World Data & Market Intelligence
Subdomain
Healthcare Professional (HCP) & Market Targeting Analytics
Software type(s)
Analytical Platform
Deployment type(s)
Cloud / SaaS
Industry vertical(s)
PharmaBiotechMedical Devices
Development stage(s)
Post-Market & RWE
Target user(s)
Commercial / Market Access