Market Intelligence

Market Intelligence, part of the Populi platform, is a dynamic market analytics solution built specifically for healthcare provider organizations. Powered by robust claims and consumer datasets, it enables growth-focused teams to analyze volumes, trends, and market share across geographies, service lines, diagnoses, procedures, providers, and unique patient populations. Interactive analytics and data visualizations make it straightforward to surface actionable insights that inform strategic planning, competitive positioning, and financial decision-making.

Designed to serve entire organizations rather than individual analysts, Market Intelligence is accessible via a self-service front-end platform as well as through APIs and direct data integration into internal systems, ensuring teams have the market clarity they need wherever they work.

Core Use Cases and Capabilities

• Market sizing and utilization: Assess volumes and trends across populations, service lines, and geographies to forecast opportunities and plan for growth.
• Market share and competitive benchmarking: Analyze your organization's market share alongside competitors, broken down by service line, procedure, and other dimensions.
• Merger and acquisition due diligence and valuation: Inform pricing, geographic, and acquisition decisions using volume, revenue, and plan mix data.
• Price transparency and rate negotiation: Power contracting strategy with procedure pricing benchmarks at national, state, and local levels.
• Consumer and provider demand analysis: Understand consumer and provider preferences as shifts in care and payment models drive changes in service offerings.

Critical Business Questions Market Intelligence Helps Answer

• Who are my top competitors?
• What is my market size and how is it trending over time?
• Which service lines should I invest in?
• What is the payment range for an outpatient procedure in my market?
• Who are the consumers in my market and what type of care are they accessing?
• What is the demographic composition of unique patients in a high-demand area?

Business Impact

• Increase net revenues by driving strategic service line and market share growth.
• Meet patient demand through consumer-centric models of care and investment in the right services and locations.
• Improve financial stability with stronger payor rate negotiations and better strategic and financial planning.

Analytics and Access

• Self-service analytics allow dynamic analysis of volumes at both macro and granular levels across geography, procedures, diagnoses, providers, unique patients, and more.
• Pre-built dashboards and customizable data visualizations are available out of the box, and can be downloaded as templates for further customization.
• Access options include the front-end platform, APIs, and direct data integration into your own systems.

Complementary Solution Bundles

• Provider Intelligence: Comprehensive affiliations and attribute data to inform provider outreach and targeting strategy.
• Network Intelligence: Analytics on referral patterns, benchmarks, and market volumes to understand and manage network performance.
• Population Intelligence: Patient and consumer analytics to optimize marketing campaigns and consumer activation.
• Market Forecast: Projections of market potential up to 10 years into the future, based on forecasted Census population metrics, diagnosis volume, or procedural volume.

Market Intelligence supports commercial claims coverage across all states, including Medicare Advantage plans, and covers a broad range of provider entity types. The platform is tailored to the needs of healthcare provider organizations seeking to boost revenue, expand market presence, and make data-driven strategic decisions.