
May 12, 2026
HCPs Are Already Using AI. Is Your Commercial Model up to speed?
As artificial intelligence transitions from pilot projects to standard practice in healthcare, pharmaceutical engagement strategies must evolve accordingly.AI is increasingly integrated into clinical workflows, enabling healthcare professionals (HCPs) to access and interpret vast amounts of medical information efficiently. Reports indicate that 64% of European countries are utilizing AI-assisted diagnostics, with around 30% of UK general practitioners incorporating AI tools during consultations.









