Commercial & Medical Affairs - software & AI news

Daily news on software, AI, and companies shaping commercial & medical affairs.

Showing 98 results
A pharmaceutical brochure on a doctor's desk

Oct 1, 2026

Real Chemistry launches AI-powered MaestroHCP to conduct omnichannel campaigns

Real Chemistry has unveiled MaestroHCP, an AI-driven platform designed to enhance the efficiency of omnichannel marketing in the pharmaceutical sector.MaestroHCP was developed to address the shortcomings of existing next best action decision engines, which often overlook the subtleties of non-personal promotion, according to Elizabeth Beringer, president of Real Chemistry Media. While these engines guide sales representatives on where to focus their efforts, they fail to effectively engage physi
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Sep 30, 2026

Servier Adopts Veeva OpenData Globally to Scale AI

 Establishing an AI-ready data foundation in more than 80 countriesPLEASANTON, Calif., Sept. 30, 2026 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced that Servier is standardizing customer reference data across more than 80 countries with Veeva OpenData. Building on its global success with Veeva Link Key People, a leading French pharmaceutical company governed by a Foundation, is harmonizing customer reference data and creating a unified foundation to scale AI."By centralizing our cus
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Sep 23, 2026

Vault CRM Extends Market Leadershipas Another Top 20 Biopharma Chooses Veeva

With 190 live customers and 14 top 20 biopharma commitments,Vault CRM is the fastest path to AIPLEASANTON, Calif., Sept. 23, 2026 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced a new top 20 biopharma commitment, adding to recent selections by Amgen, Biogen, Eli Lilly and Company, and Regeneron. With more than 190 live customers and global commitments from 14 of the top 20 biopharmas, Vault CRM is the next generation of CRM, delivering new agentic and core capabilities to increase fie
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Sep 22, 2026

Medscape and Brazilian Society of Clinical Oncology Expand Partnership to Deliver Clinically Relevant Oncology Insights

The strategic collaboration will expand access to global oncology insights for physicians across BrazilNEWARK, N.J., Sept. 22, 2026 /PRNewswire/ -- Medscape, the leading global digital platform for physicians and healthcare professionals, today announced the expansion of its strategic partnership with the Brazilian Society of Clinical Oncology (SBOC). This expanded partnership will provide Brazilian oncologists and other professionals who care for cancer patients with timely access to the latest
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Sep 16, 2026

Leading Biotech Selects Veeva Vault CRM Globally

Agentic CRM foundation to help accelerate the delivery of innovative medicines to patients worldwidePLEASANTON, Calif., Sept. 15, 2026 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced that Amgen plans to deploy Veeva Vault CRM globally, building on a collaboration spanning more than a decade.  "Moving to Vault CRM will help accelerate our efforts to bring new therapies to patients globally with greater speed and agility," said Scott Skellenger, senior vice president and chief informati
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Sep 15, 2026

Sorcero's Fall 2026 Release Gives Every Function Within Medical Affairs a Purpose-Built AI Solution on One Governed AI and Data Platform

This release establishes Sorcero Medical™ as the single governed platform for data, business intelligence, and AI — adding an executive-grade analytics layer, a new Medical Strategy solution that scores stakeholder alignment to each team's strategic imperatives, and governed, source-traceable conversational AI.WASHINGTON, Sept. 15, 2026 /PRNewswire/ -- Sorcero announced its Fall 2026 release, the most significant expansion of Sorcero Medical™ since the platform's inception. It delivers a purpose
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Sep 15, 2026

Leading Biotech Selects Veeva Vault CRM Globally

Agentic CRM foundation to help accelerate the delivery of innovative medicines to patients worldwidePLEASANTON, Calif., Sept. 15, 2026 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced that Amgen plans to deploy Veeva Vault CRM globally, building on a collaboration spanning more than a decade.  "Moving to Vault CRM will help accelerate our efforts to bring new therapies to patients globally with greater speed and agility," said Scott Skellenger, senior vice president and chief informati
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Sep 14, 2026

Doceree Launches Intent Powered HCP Suite, Bringing Clinical Intent Signals to CTV, Social and Programmatic

Following the successful launches of Care Sequence and DOOH, Doceree adds three more channels to real-time clinical orchestration, offering the industry an alternative to the weeks old claims data it still runs on.SHORT HILLS, N.J., Sept. 14, 2026 /PRNewswire/ -- Doceree, the operating system for healthcare marketing, today announced the launch of Intent Powered HCP Suite at the opening of Fierce Pharma Week 2026. The suite brings three additional channels — Connected TV (CTV), Social and Progra
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Sep 14, 2026

Deloitte Launches FastForward™ for Life Sciences, an Agentforce-Powered Customer Relationship Management Accelerator

Offering is designed to enhance time to value, provide a predictable cost model and to accelerate the path to Agentforce-driven pharma-readiness SAN FRANCISCO, Sept. 14, 2026 /PRNewswire/ -- Deloitte today announced an expansion of its strategic alliance with Salesforce by launching FastForward™ for Life Sciences, an agentic-infused customer relationship management (CRM) accelerator tailored for mid-size organizations. It delivers a compliant, ready-to-use experience designed to help organizatio
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Sep 14, 2026

PulsePoint Extends Exclusive Programmatic EHR Partnership with Flora Health Advancing In-Workflow Activation for Life Sciences Brands

Extension builds on meaningful results from programmatic EHR campaigns delivered since the partnership's launch.NEW YORK, Sept. 14, 2026 /PRNewswire/ -- PulsePoint, the leading technology company transforming healthcare marketing, today announced an extension of its exclusive programmatic EHR strategic partnership with Flora Health, a healthcare technology company that connects provider engagement, patient access, commercial intelligence and workflow automation across the healthcare ecosystem. T
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Sep 11, 2026

Interra Health Adds Support for New GLP-1 Bridge Program, Helping Seniors on Medicare Access Weight-Loss Medications

Within just two months, the program has reached 30,000+ prescribers and delivered 170,000+ point-of-prescribe alerts, helping Medicare patients access GLP-1 medication for obesity for just $50/monthBOSTON, Sept. 10, 2026 (GLOBE NEWSWIRE) -- Interra Health, which delivers the first patient-centric medication prescribing experience, announced today that it now supports the new Medicare GLP-1 Bridge program, which provides eligible GLP-1 medications for just $50 per month. Interra Health’s prescri
Silhouette of an AI agent with circuit lines

Sep 10, 2026

DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex

DeepIntent has unveiled Cora, an innovative AI-driven marketing platform designed to streamline healthcare advertising as the complexity of pharma marketing increases.Following a significant investment from Vitruvian Partners, DeepIntent has launched Cora, a platform equipped with multiple AI agents that facilitate healthcare marketers in executing tasks through conversational interfaces. This platform aims to optimize various stages of campaign planning, including data analysis and audience str