Launch Intelligence

Launch Intelligence™ is an insights management platform developed by Within3 for life sciences organizations. It consolidates field activity, HCP engagement, social sentiment, claims data, and other sources into a single market view, with the stated goal of reducing insight reporting timelines from months to days and cutting reporting workload by 90%. The platform is used by all top 20 pharmaceutical companies and is designed to support decisions across the product development lifecycle, including launch planning, medical affairs, commercial strategy, and clinical research.

Within3 positions Launch Intelligence™ as purpose-built for the life sciences industry, developed over more than a decade of working with major pharmaceutical organizations. Each implementation is configured to a team's specific goals and is supported by a dedicated client success team. The platform is designed to accommodate complex workflows while protecting sensitive information, intellectual property, and patient privacy.

Virtual Advisory Boards

• Over 40 engagement applications designed to facilitate HCP conversations and capture insights
• In-platform translation for multilingual engagements
• AI-powered Moderator Assistant to support facilitation
• Customized notifications for participants
• Document co-authoring capabilities
• 24/7 accessibility for asynchronous participation
• User-friendly interface features

Insights Reporting

• Data aggregation from multiple sources into a unified view
• AI-supported analysis of collected insights
• Identification and surfacing of key insights
• Recommendations for strategic next steps based on findings
• One-click PowerPoint report generation for sharing with stakeholders

Social Listening

• Aggregation of data from digital channels to track trending conversations
• Monitoring available on an ongoing basis or focused around specific events such as product launches or medical congresses
• Easy-to-use dashboard for reviewing findings
• Access to historical data for trend analysis
• Custom configuration to match specific monitoring needs
• Dedicated support team included

KOL Mapping

• Customized view of a disease community to identify influence beyond publication records alone
• Pre-filtered disease community data sets
• Network analytics to reveal connections and key influencers
• Dedicated data team to support analysis

Team Applications by Function

• Medical Affairs: Supports capture, synthesis, and sharing of unbiased insights to inform evidence-based strategies and build relationships with healthcare professionals
• Commercial: Tracks HCP, payor, and patient sentiment in real time; supports segmentation refinement and competitive monitoring
• Clinical/R&D: Facilitates connections with investigators, experts, and patients to support trial design, feasibility assessment, and recruitment insight gathering

Launch Intelligence™ is built to be secure and compliant, with controls to protect sensitive information and patient privacy. The platform integrates multiple data types into a single decision-ready interface and is backed by a dedicated client success team included with every implementation.