BaseCase

BaseCase® is a value communication platform developed by Certara, purpose-built for pharmaceutical and life sciences market access, medical affairs, and sales teams. It enables field teams to translate complex clinical and economic data — including health economic models, value dossiers, and real-world evidence — into clear, compelling, and interactive visual narratives that support product adoption and reimbursement decisions. In a highly regulated, data-driven environment where payers expect immediate, well-structured answers during access conversations and coverage negotiations, BaseCase bridges the gap between complex evidence and confident stakeholder engagement.

By empowering teams to tailor conversations to stakeholder priorities using customizable content, integrated data sources, built-in calculations, and user inputs, BaseCase drives greater understanding, stronger engagement, and faster access to market. The platform unites field, medical, HEOR, and marketing functions on a single solution, ensuring every presentation remains consistent, current, and compliant across global markets and teams.

Core Content Creation Capabilities

• Build interactive tools and presentations using intuitive drag-and-drop, no-code software — no developer required
• Incorporate calculations directly into value messages to support real-time scenario analysis
• Adapt and localize tools for different contexts, languages, and countries
• Customize outputs and leave-behinds based on individual user inputs
• Update content easily to reflect new data, pricing changes, or local market needs

Distribution and Accessibility

• Share content via web, mobile, and dedicated BaseCase apps
• Enable offline access on iOS, Android, and Windows devices
• Provide external stakeholder access via secure portals or embeddable public links
• Ensure brand consistency with fully branded user interfaces across all touchpoints

Integration and Data Connectivity

• Connect multiple spreadsheets, models, and databases directly to the user interface
• Enable real-time scenario updates and calculations to anticipate and address payer objections
• Personalize stakeholder engagement across touchpoints using integrated logic and audience segmentation
• Capture usage insights to optimize content strategy and inform omnichannel planning

Centralized Management and Compliance

• Manage updates, localization, and user access through a centralized content management platform
• Maintain version control to ensure all teams are working from current, approved materials
• Deliver consistent, compliant materials across global markets while enabling tailored, on-the-ground delivery
• Collaborate across functions to build unified, evidence-based value narratives

Key Use Cases and Demo Applications

• Costs of Diabetes: Demonstrates how treatment cost and outcomes evidence for chronic conditions can be made engaging through visuals, calculations, and user-driven inputs
• ROI Calculator: Converts a static ROI model into an interactive, stakeholder-ready tool with real-time inputs, scenario toggling, and guided messaging
• Interactive Global Value Dossier (iGVD): Showcases modular content, layered navigation, and flexible user paths to support both global and local value communication
• Budget Impact Model (BIM): Features a UK-tailored budget impact model with localized data, scenario comparisons, and structured stakeholder conversations, leveraging the Meetings add-on for field engagement

BaseCase Expert Services

• Strategic design input from a team experienced in HEOR, UI/UX design, and interactive storytelling, with hundreds of apps delivered
• Localization support for country-specific needs, languages, and payer environments
• Onboarding, training, and omnichannel alignment to support effective rollout
• Rigorous quality assurance processes to ensure accuracy and flawless performance

BaseCase is part of Certara's broader ecosystem of model-informed solutions spanning the full drug development lifecycle — from molecule to market. It complements Certara's modeling, simulation, and HEOR capabilities by transforming evidence into clear, stakeholder-ready tools that support better decisions at the point of engagement. Related offerings include Market Access Radar, which provides up-to-date pricing and reimbursement data from global sources to further support market access strategy.