konectar

konectar is an HCP management platform developed by Aissel, designed for life sciences and pharmaceutical organizations. It supports KOL identification, profiling, mapping, and engagement by aggregating data from fragmented sources into a single platform. The platform covers more than 25 medical specialties and provides access to a database of over 2 million healthcare professional profiles.

konectar is intended for teams that need to identify key opinion leaders, track HCP interactions, understand competitive dynamics, and build targeted engagement strategies across regions and therapeutic areas.

HCP Discovery and Profiling

• Searches a database of over 2 million HCP profiles across 25+ specialties to identify experts matching specific objectives.
• Provides real-time KOL profiles that include publications, affiliations, clinical trial involvement, and professional rankings.
• Delivers weekly newsletters to keep users current on HCP activities and ranking changes.
• Supports priority settings to distinguish top KOLs from rising stars for targeted outreach.
• Offers scientific segmentation of experts based on qualitative and quantitative activities over time, with options to filter and slice data for more detailed views.

HCP-Industry Analytics and Reporting

• Includes payment analytics to assess how competitors engage with KOLs and what activities those payments cover, supporting understanding of industry-HCP dynamics.
• Generates customized reports in multiple formats for individual or multiple HCP activities, with filters to rank HCPs by selected properties.
• Supports organization profiling, covering healthcare systems, hospitals, Managed Care Organizations (MCOs), Accountable Care Organizations (ACOs), and medical associations.
• Uses dynamic reporting, segmentation, and advanced filtering for HCP identification and engagement workflows.

KOL Mapping and Network Analysis

• Provides network maps to analyze collaborations and connections among HCPs, including cluster identification and connection strength.
• Offers heat and territory maps that give visual and analytical representations of HCP networks across geographies, supporting strategic team positioning in regions with relevant KOL clusters.
• Includes influence maps to identify global, national, and regional influencers, with granular exploration down to state, city, or zip code level.

Engagement Tracking and Social Media Monitoring

• Tracks KOL engagements through a built-in CRM module that can be customized to a company's needs and integrated with existing legacy systems.
• Provides a curated list of upcoming medical events and conferences to support participation planning and KOL engagement strategies.
• Monitors Digital Opinion Leaders' social media activity, including posts, follower counts, and engagement metrics, with access to ranking reports on their influence.

Platform Features and Deployment

• Offers an intuitive user interface with built-in KOL reports and rich data visualizations.
• Provides a fully customizable dashboard tailored to individual user needs.
• Supports multi-device access across iPads, smartphones, and desktops.
• Uses a pay-as-you-go licensing model with flexible license adjustments and the option to cancel at any time.
• Designed to be cost-effective and scalable for enterprises of varying sizes.
• Includes a dedicated customer success team providing onboarding, training, proactive support, and ongoing personalized guidance.