konectar SSOV

konectar Scientific Share of Voice (SSoV) is a tool from Aissel designed for medical affairs teams in life sciences. It provides a 360-degree view of a brand's scientific impact across therapeutic areas by aggregating data from multiple platforms and channels into a single source of truth. The tool uses AI to deliver real-time visibility into how a brand's scientific messaging is resonating, where it is gaining traction, and where gaps exist between intended messaging and actual perception.

SSoV is intended for medical affairs professionals who need to measure scientific influence, benchmark against competitors, engage healthcare professionals, and make data-driven adjustments to their scientific communication strategies. Reports include recommendations for amplifying scientific messaging and expanding influence.

Track the Visibility of Your Research

• View a brand's presence across multiple therapeutic landscapes.
• Identify where research is gaining traction in publications and other channels.
• Spot areas that need more visibility or clearer communication.
• Track how a brand's scientific footprint evolves over time across key channels.

Understand How Your Work Sparks Scientific Dialogue

• See how core scientific themes are being discussed and interpreted within scientific communities.
• Identify which ideas are generating conversations and collaboration.
• Access opportunities to amplify reach and credibility.
• Spot shifts in scientific focus to stay aligned with emerging priorities.

Identify Gaps and Opportunities

• Identify underrepresented research areas or topics receiving less attention.
• Detect points in the ecosystem where messaging or evidence needs reinforcement.
• Receive recommendations on relevant Principal Investigators (PIs) and Co-PIs for potential partnerships or outreach.
• Use targeted insights to guide upcoming content or strategic focus areas.

Measure the Reach and Influence of Your Work

• Track how often and where research is referenced, discussed, or shared.
• Understand the influence of key experts engaging with brand content.
• Evaluate the strength and sustained relevance of a brand within its field.
• Monitor scientific brand presence across digital and professional touchpoints.

Strategic Use Cases

• Competitive Intelligence: Benchmark a brand's scientific influence against others in the field.
• HCP Engagement: Identify and nurture high-impact healthcare professionals.
• Market Expansion: Spot emerging geographies and clinical trial opportunities.
• Product Launches: Monitor and support scientific uptake following a product launch.
• Regulatory Strategy: Track sentiment in regulatory discussions and approvals.

konectar SSoV leverages AI to deliver real-time insight into scientific share of voice. A case study is available documenting how a medical device company used the tool to measure brand impact and drive key opinion leader (KOL) engagement.