konectar Social

konectar Social is a social media monitoring and intelligence platform designed for life sciences and pharmaceutical teams. It focuses on identifying and tracking Digital Opinion Leaders (DOLs) — medical professionals and healthcare organizations whose online activity shapes scientific and clinical discourse. The platform provides real-time data across social channels to support strategies around DOL engagement, brand positioning, and market intelligence within specific therapeutic areas.

The platform uses AI algorithms to process large volumes of social data, surfacing relevant influencers and conversations specific to a user's therapeutic focus. It is intended for healthcare teams that need to monitor the digital landscape at scale and make informed decisions based on current social activity.

DOL Ranking and Segmentation

• Provides a ready-to-use ranked list of medical professionals and healthcare organizations.
• Rankings are based on multiple metrics, allowing teams to identify and prioritize top influencers aligned with specific objectives.

Comprehensive DOL Profiles

• Delivers detailed profiles for individual digital opinion leaders.
• Includes real-time data on each influencer's activity and impact across social platforms.
• Supports identification of DOLs suited to play a role in brand strategy development.

Social Media Analytics

• Tracks how key healthcare professionals discuss relevant modalities and topics.
• Monitors how conversations evolve across social channels over time.
• Provides visibility into engagement patterns that contribute to influence within the healthcare space.

Social Media Network Map

• Visualises how individual HCPs connect to and influence the broader digital healthcare landscape.
• Helps teams understand the reach and relational context of specific opinion leaders.

Real-Time Social Feeds

• Delivers live updates on who is driving discussions on topics relevant to the user's focus area.
• Supports sentiment analysis and trend anticipation.
• Enables teams to develop focused initiatives and respond to shifts in conversation in a timely manner.

Hashtag Monitoring

• Tracks emerging trends and influential conversations in digital healthcare using hashtag-level monitoring.
• Helps teams understand which topics and discussions are gaining traction with target audiences.

Platform Capabilities

• AI-driven filtering to surface the most relevant DOLs and healthcare organizations within a given therapeutic area.
• Scalable tracking of influencer activity across multiple social platforms.
• Real-time analytics designed to support decision-making at an organisational scale.
• Insights tailored to the specific requirements of life sciences sectors, including pharmaceutical and healthcare teams.

konectar Social is developed by Aissel and is positioned for use by life sciences teams requiring therapeutic-area-specific social intelligence. The platform supports DOL engagement workflows and is available via a demo request. A downloadable case study is available illustrating how life sciences teams have used the platform to enhance DOL engagement outcomes.