Hyperfly

Hyperfly is an enterprise HCP (Healthcare Professional) engagement platform designed for pharmaceutical, biotech, and life sciences organisations. It consolidates the full operational lifecycle of HCP engagement — from initiation and contracting through to payment authorisation and transparency reporting — into a single configurable workflow. The platform is intended for organisations that currently manage HCP engagements across disconnected systems, spreadsheets, and manual processes, and need to reduce operational inefficiency, compliance risk, and cost while improving the HCP experience.

Hyperfly is built specifically for pharma-HCP engagement and supports operations across 50+ countries. It claims implementation timelines of 8–12 weeks, 75% faster cycle times, and 100% compliance coverage. The platform holds SOC 2 Type II certification, is GDPR compliant, supports 21 CFR Part 11 requirements, and is Sunshine Act ready.

Core Capabilities Across the HCP Engagement Lifecycle

• Initiate HCP engagements with guided workflows tailored to engagement type
• Complete needs assessments and obtain internal pre-approvals
• Initiate and execute digitised contracts, including integration with existing contracting platforms
• Automatically invite HCPs following approval completion and monitor responses
• Set and authorise Fair Market Value (FMV) payments
• Manage cross-border HCP utilisation and implement monetary and service CAPs
• Approve post-service completion and manage budget allocations
• Authorise OK-to-Pay, including automated HCP expense submission and real-time regulatory checks
• Shortlist potential HCPs and KOLs with auto-screening for Do Not Engage candidates
• Seek payment exceptions and confirm HCP participation
• Generate HCP pro-formas and Transfer of Value (ToV) data

Modular Workflow Steps

• Initiate: Guides users through all required steps based on engagement type, with controls to prevent accidental deviation
• Approve: Automated approval requests routed to the appropriate stakeholders based on engagement parameters
• Shortlist: Filters potential experts by contract status, conflicts, CAP proximity, and HCP preferences
• Regulate: Applies FMV, CAPs, local regulations, and Do Not Engage markers in real time from the start of the engagement
• Manage: Accounts for country, event type, days, meal provisions, and flight times to build a trackable, compliant budget schedule
• Engage: Automatically invites shortlisted HCPs after approvals and monitors responses, initiating next steps as needed
• Contract: Supports full contracting management within the platform or integration with an existing contracting system
• Complete: Alerts users to missing items or process gaps to ensure full closure of the engagement
• Authorise: Manages the full OK-to-Pay process including automated expense submission and regulatory checks
• Report: Provides analytical and reporting capabilities for all internal functions involved in HCP engagement

HCP Selection Criteria and Data Points

• HCP self-reported preferences, including languages, countries they will not travel to, and activity preferences
• Utilisation level to flag over-reliance on the same HCPs and encourage broader engagement
• Advocacy objectives aligned to the HCP's position on the advocacy pathway
• HCP unavailability based on self-submitted information or internal colleague knowledge
• Internal and external event conflict detection, including proximity to key congresses
• CAPs limitations — time, activity, and monetary — within the relevant reporting cycle
• Do Not Engage (DNE) flags, both public (e.g. debarment) and private (e.g. internal legal hold), including event-type-specific flags
• Did Not Accept and Did Not Attend (DNA) history for the HCP
• Engagement plan status, including provisional activities that may conflict
• Shortlist status with a quantitative probability estimate of HCP acceptance and successful participation
• AI-generated summary of key insights gathered from field medicine and other functions
• Contracting status — whether a current contract or MSA covers the proposed engagement period
• Budget alignment with the approved event budget
• Affiliate-specific and Global/HQ-specific notes, advisories, and approval requirements
• Consent status for data privacy and non-anonymised ToV reporting
• Before You Engage (BYE) notes, entered manually or generated automatically from past history

HCP Portal Features

• Dedicated self-service portal for HCPs to manage all operational, logistical, legal, financial, and compliance interactions through a single channel
• HCPs can raise questions directly through the portal
• Contract redlining and clause negotiation within the portal
• Management of payment issues and invoice submission
• Acceptance, declination, or discussion of engagement invitations
• Submission of engagement preferences

Compliance and Risk Management

• Enforces ordered workflow progression to prevent steps being skipped
• FMV compliance based on HCP type, country, and event
• Built-in CAPs monitoring and Do Not Engage flagging
• Exception-seeking workflows for situations that fall outside standard parameters
• Adherence to food and beverage rules and travel compensation rules by country and jurisdiction
• Required pre-event documentation for specific event types
• Monitoring of time-critical compliance actions during event progress
• Automated in-app calculators to reduce user error
• Automatic incorporation of regulatory changes into platform workflows
• Complete audit trails

Configuration and Flexibility

• Supports creation of entirely new operational workflows for specific teams
• Allows bulk updates to HCP MSAs for future engagements in specific countries
• Enables addition of new approval or oversight steps to existing workflows
• Supports requirements for HCPs to complete feedback as part of service contracts
• Configurable to organisation-specific processes rather than requiring process adaptation to the platform

Integration and Technical Specifications

• Pre-built connectors for Veeva, Salesforce, SAP, Concur, and other enterprise systems
• RESTful API for custom integrations
• Real-time data synchronisation
• Single Sign-On (SSO) support
• Enterprise-grade security
• Multi-country support across 50+ countries
• 24/7 support

Hyperfly is positioned as a fully configurable, end-to-end platform for enterprise pharma and life sciences organisations managing complex, multi-country HCP engagement programmes. It is delivered under the VML Health Platforms Hub and targets organisations seeking to replace fragmented, manual processes with a unified, compliance-embedded operational system.