VML Health Platforms

VML Health Platforms is a division of VML, a global creative and technology agency, focused on delivering enterprise software platforms purpose-built for the pharmaceutical, biotech, and life sciences industries. Positioned at the intersection of technology and health, the division brings over 15 years of dedicated experience developing solutions tailored to the operational and strategic needs of pharma companies. Its platforms cover insights management, KOL and stakeholder engagement, HCP operations, medical affairs AI, virtual engagements, and medical information analytics.

The product portfolio spans the full range of pharma commercial and medical affairs workflows, with AI integrated across the platform suite. Clients include top-10 pharmaceutical companies, whose teams use the platforms across field medical, medical affairs, and HCP engagement functions.

Core Products and Modules

• X-fly (Insights Management): An insights management platform designed to support the full insights lifecycle, from capture through to action. It is used by field medical teams, including MSLs, to collect, analyse, and report insights, and supports training, trend analysis, and reporting to senior management.
• AI Workbench: An AI workbench built specifically for Medical Affairs, structured around the "Jobs To Be Done" framework to support medical affairs professionals in their day-to-day analytical and operational tasks.
• HCP Operations Management: An end-to-end integrated platform covering the full HCP engagement and operations lifecycle, from invite to invoice and contract to payment, designed to streamline and reduce risk across HCP engagement processes.
• Superfly (KOL & Stakeholder Management): A platform built to help pharma teams plan, manage, and execute engagements and initiatives with key opinion leaders and other important stakeholders.
• SkyBoard (Virtual Engagements): A virtual advisory board platform designed to elevate HCP engagement through digital advisory board formats. Users describe it as simple to use and highly customisable, with responsive digital solutions support.
• MED INFO: A platform focused on medical information data, designed to surface insights hidden within Med Info datasets and position the Med Info function as a strategic partner across the broader organisation.

Company Background and Scale

• VML Health Platforms operates as a specialised division within VML, which describes itself as a global creative transformation agency with over 10,000 technologists across 30 countries.
• The parent VML network includes a comprehensive healthcare communications practice dedicated to building connected brands across the health ecosystem.
• The health platforms division has over 15 years of experience delivering technology solutions specifically for pharmaceutical companies.

Client Feedback

• A VP of Medical Affairs at a top-10 pharma company described X-fly as having transformed their field medical excellence programme, covering MSL training, insight collection, trend analysis, and senior management reporting.
• Another VP of Medical Affairs at a top-10 pharma company noted that SkyBoard is simple to use and customisable, and that the digital solutions team is responsive; the platform has been used for multiple advisory boards with further engagements planned.
• A third VP of Medical Affairs at a top-10 pharma company described Superfly's design and user experience as comparable to consumer-grade software, highlighting ease of use.

VML Health Platforms serves pharma and biotech organisations seeking integrated, AI-enabled enterprise platforms across medical affairs, field medical, HCP engagement, and stakeholder management functions.