Data Insights

RxPx Data Insights is a patient analytics module designed for therapeutic brands and pharmaceutical manufacturers running patient support programs. It provides anonymized, patient-level data organized into dashboards that support informed decision-making around program performance, patient behavior, and clinical outcomes.

The platform presents data across three analytical modes: descriptive (understanding what is best for patient outcomes), predictive (identifying trends in the data), and prescriptive (determining how to address current challenges). These modes are intended to help program teams move from observation to action.

Patient Behavior Metrics Tracked

• Demographics: identifies who patients are and where they are coming from
• Cohorts: tracks where patients are in their stage of therapy
• Usage: monitors how the platform is being used
• Retention: measures how long patients remain on the platform and whether they return
• Content: assesses what content is important to patients and how they interact with it

Daily Visual Dashboards

RxPx organizes, correlates, and visualizes data into daily dashboards. The dashboard framework is structured around four decision-support areas:

• Situation: what is occurring in patients' daily lives, which supports they are using, and how they are engaging
• Outcomes: whether patients are succeeding in their therapy and how their overall health is progressing
• Commit: what actions, interventions, or content can be provided to align patient behavior to successful outcomes
• Pivot: how to proactively develop a plan for a patient's continued success

Insights for Patients

• Visualizes symptoms over time to help patients understand the link between treatment and outcomes
• Benchmarks patients against peers to motivate behavior change
• Tracks progress toward personalized goals

Insights for Healthcare Professionals (HCPs)

• Provides the opportunity to react to patient-level data, such as lab results
• Supports understanding of cohort-level quality of care
• Enables assessment of affordability of and access to lab coverage and reimbursement

AI Capabilities Supporting Data Insights

• Predictive analytics: anticipates patient needs and preferences to improve engagement and content delivery
• Intelligent Content Recommendation Engine: delivers data-driven content recommendations to ensure patients receive relevant information at the right time
• AI-powered patient matching: matches patients based on demographic similarities
• AI Nurse Assistant: provides immediate support to patients throughout their treatment journey
• AI Concierge: an onboarding assistant that helps patients navigate challenges they may encounter
• Content Moderation Assistant: helps ensure community discussions remain safe and supportive
• Personalized content delivery: analyzes individual patient data to surface tailored educational materials relevant to each patient's condition, treatment stage, and engagement history

RxPx Data Insights is positioned to support both brand-level program oversight and individual patient-HCP communication, with data structured to encourage open dialogue between patients and their care teams. The platform produces evidence-based patient education materials including articles, series, surveys, and podcasts, with AI used to personalize modular content across the patient journey.