Commercial & Medical Affairs - software & AI news

Daily news on software, AI, and companies shaping commercial & medical affairs.

Showing 98 results
A minimalist illustration of a pill bottle and a prescription pad on a solid background.

Jul 21, 2026

Inside Semmelweis: Doceree's AI Bet on Pharma Marketing

Doceree has introduced Semmelweis, an AI model tailored for pharmaceutical marketing, which emphasizes clinical context over general-purpose AI approaches.Semmelweis is designed to enhance pharmaceutical commercialization by utilizing Clinical Intent Signals (CIS) that reflect treatment pathways and prescribing behaviors. This model is integrated into Doceree's Daily Command, a commercial operating system aimed at streamlining pharma marketing processes. By leveraging a unique identity graph of
A pill bottle on a pharmacy counter with a prescription pad in the background.

Jul 9, 2026

What pharma is really doing: AI’s first killer app isn't discovery, it's the commercial machine

The application of AI in the pharmaceutical industry is shifting focus from drug discovery to enhancing commercial operations, revealing significant revenue opportunities.Recent discussions with pharmaceutical executives indicate that while AI holds promise for drug discovery, its immediate financial impact is more likely to stem from optimizing the commercialization of existing drugs. The industry incurs substantial costs in sales, marketing, and other commercial activities, which are ripe for
A minimalist representation of a pill in a dark color scheme, symbolizing pharmaceutical engagement.

Jul 9, 2026

The Last Mile of Pharma: What Actually Changes HCP Behavior

The pharmaceutical industry is increasingly leveraging AI to enhance interactions with healthcare professionals (HCPs), focusing on personalization and targeted engagement strategies.Pharmaceutical companies are integrating AI into various functions, aiming to improve how they connect with HCPs. This includes generating tailored content, empowering field teams, and implementing next-best-action strategies to foster timely communication. However, the challenge lies in navigating the regulatory la
A minimalist illustration of a pill bottle and a wellness product on a solid background.

Jul 2, 2026

Orion PharmaStore – Orion bets on a quiet but growing chronic-care channel

Orion PharmaStore is a new digital platform that allows U.S. patients to order chronic-care medications and wellness products through a subscription model, primarily targeting European markets.The Orion PharmaStore functions as a user-friendly interface connecting patients with a curated selection of chronic-care medications, over-the-counter remedies, and wellness products. Although it is primarily designed for European consumers, it also serves U.S. travelers and expatriates through partnershi
A checkmark symbolizing content approval in a digital workspace

Jun 29, 2026

Veeva Acquires Copli & Launches Falcon MLR for Faster Content Reviews

Veeva Systems has enhanced its AI capabilities in the life sciences sector with the acquisition of Copli, a leader in medical, legal, and regulatory (MLR) solutions. This strategic move is complemented by the launch of Veeva Falcon MLR, an AI-driven tool designed to expedite content review and approval processes.This acquisition not only broadens Veeva's AI portfolio but also strengthens its Commercial Cloud offerings, likely boosting customer adoption and creating new cross-selling opportunitie
A minimalist illustration of a light bulb and circuit design representing digital innovation.

Jun 29, 2026

Divya Dhankhar joins Gilead Sciences as Director – Global Digital Innovation & AI

Divya Dhankhar has been appointed as the Director of Global Digital Innovation & AI at Gilead Sciences, marking a strategic move to enhance the company's digital capabilities.In her new role, Dhankhar will be responsible for leading initiatives that integrate artificial intelligence and digital innovation into Gilead's global operations, aiming to improve customer engagement. She previously held a significant position at Lundbeck, where she directed Next Best Experience (NBX) initiatives, utiliz
Abstract representation of interconnected data nodes in a mesh structure

Jun 25, 2026

The Intelligence Mesh: A New Operating Model for Life Sciences Commercialization

The concept of the "Intelligence Mesh" presents a transformative approach for life sciences organizations seeking to enhance their commercial operations through integrated data intelligence.In the current landscape, pharmaceutical and biotech companies often grapple with fragmented data systems, leading to inefficiencies in decision-making. Despite significant investments in data infrastructure, many organizations still face challenges in accessing unified, actionable intelligence. This structur
A hand holding a sales graph silhouette

Jun 24, 2026

Close-Up Intl Selected by AGEPHA Pharma to Leverage Innovative CRM Technology for Field Force

Close-Up Intl has partnered with AGEPHA Pharma to implement its advanced AI-powered CRM technology, enhancing the pharmaceutical company's sales force capabilities.Close-Up Intl, a prominent provider of AI-driven customer relationship management (CRM) solutions for the pharmaceutical sector, has recently formed a strategic alliance with AGEPHA Pharma. This partnership involves the deployment of Close-Up’s innovative CRM platform within AGEPHA’s U.S. sales team. The platform is designed to provid
A notepad and pen on a desk in a dimly lit office, symbolizing strategic planning in pharmaceutical sales.

Jun 23, 2026

Close-Up Intl Selected by AGEPHA Pharma to Leverage Innovative CRM Technology for Field Force

Close-Up Intl has entered a strategic partnership with AGEPHA Pharma to enhance its U.S. sales force through advanced CRM technology.Close-Up Intl, specializing in AI-driven CRM solutions for the pharmaceutical sector, has announced its collaboration with AGEPHA Pharma. This partnership involves the implementation of Close-Up’s advanced CRM platform, aimed at providing real-time insights into healthcare professionals (HCPs) and facilitating digital omnichannel engagement. The platform is designe
A minimalist illustration of a pill and a data cloud in a dark palette.

Jun 17, 2026

Veeva Agentic Commercial: Evidence‑led AI for pharma

At the recent Veeva R&D and Quality Summit in Copenhagen, discussions highlighted the capabilities of Veeva's Agentic Commercial, which aims to enhance patient access to medications through innovative technology.This system integrates sales, marketing, and medical teams, leveraging Veeva Data Cloud to provide a comprehensive suite of AI and data solutions. Notable pharmaceutical companies, including Bayer and Novo Nordisk, are already utilizing Veeva Commercial Cloud, signifying its impact on th
A vial of drug compound on a lab bench with a clinical device in the background.

Jun 15, 2026

The future of life sciences communication starts with Prezent

The life sciences sector is poised for significant growth, projected to reach nearly $278 billion by 2034, largely driven by advancements in AI and strategic acquisitions. However, mere scientific innovation is insufficient for commercial success in this highly regulated field. Effective communication of complex clinical data and real-world evidence is essential to maintain momentum for promising clinical developments.Prezent has emerged as a pivotal player in addressing this communication chall
A training manual and coffee cup in a dimly lit office during blue hour.

Jun 12, 2026

Skillet Launches AI Commercial Excellence Platform for Pharmaceutical & Medtech Teams

Skillet has unveiled an AI-driven commercial excellence platform designed specifically for the life sciences sector, marking its entrance from stealth mode. This innovative platform aims to enhance the training and preparation of sales teams in pharmaceuticals and medical devices.Developed by Wayground, Skillet offers a suite of AI tools that includes roleplay simulations, coaching for managers, and call preparation features tailored to the unique challenges faced by sales representatives. Early