Commercial & Medical Affairs - software & AI news

Daily news on software, AI, and companies shaping commercial & medical affairs.

Showing 52 results
A hand holding a vial in a dimly lit lab

May 1, 2026

The augmented marketer: Fusing AI and human expertise in life sciences

The integration of AI and human expertise is reshaping commercialization strategies in life sciences, moving beyond traditional barriers to create a more cohesive approach.Historically, the discourse around artificial intelligence in life sciences has oscillated between optimism and skepticism. Rather than replacing human expertise, AI is now seen as a tool to enhance it. The emergence of intuitive AI platforms is dismantling the fragmentation that has long plagued marketing, medical, and commer
A minimalist illustration of a syringe and an AI brain on a light gray background.

Apr 27, 2026

Pharma Meets AI Conference 2026: AI in pharma begins delivering measurable ROI

The recent Pharma Meets AI conference in Barcelona showcased how artificial intelligence is beginning to yield measurable returns on investment (ROI) in the pharmaceutical sector.At the event, discussions centered on the evolving role of AI in enhancing pharmaceutical commercial and medical operations. Despite the widespread adoption of AI, the challenge of translating these technologies into tangible business results remains significant. Sam Rolfe, sales director EMEA at Exeevo, pointed out tha
Minimalist illustration of a communication tool and digital engagement icon

Apr 24, 2026

Veeva Systems Acquires Ostro As AI Tools Meet Depressed Share Price

Veeva Systems has announced its acquisition of Ostro, an AI-driven brand engagement platform tailored for the life sciences sector. This strategic move aims to enhance Veeva's digital communication tools for healthcare professionals and patients.The acquisition allows Ostro to operate independently while integrating its AI capabilities into Veeva's existing offerings. This is significant as Veeva seeks to strengthen its position in the competitive landscape of digital brand engagement and patien
Minimalist illustration of a syringe and facial silhouette in dark colors.

Apr 24, 2026

Croma Pharma Launches AI-Driven Tech Venture to Revolutionize Aesthetic Medicine via Clinicore Platform

Croma Pharma has initiated a new joint venture aimed at enhancing its digital platform, Clinicore, which is tailored for aesthetic practices. This venture will focus on advancing the platform while maintaining seamless service for current users.Clinicore is a SaaS solution that streamlines operations in aesthetic clinics by automating tasks such as patient management and scheduling. This allows healthcare providers to dedicate more time to patient care. The platform is set to incorporate advance