PVM

The Product Value Management (PVM) Platform by Propel is a unified software solution designed for product, quality, sales, and service teams in B2B life sciences and manufacturing organizations. It consolidates product data across the entire value chain into a single master product record, connecting commercial and product teams to reduce process friction and support faster decision-making from concept through to customer delivery.

Propel positions PVM as a way to maximize the lifetime value of products by combining AI-powered insights, workflow automation, and real-time data visibility. The platform is intended for cross-functional teams including product management, engineering, sales, marketing, quality, regulatory, and supplier management functions.

Core Platform Capabilities

• Maintains a single, continuous product thread that serves as the master product record across the enterprise
• Surfaces actionable insights through an integrated AI layer called Integral AI, which automates routine tasks and supports decision-making at all levels of the organization
• Delivers real-time product information to decision makers to support faster, more confident action
• Connects the full value chain to create continuous processes from product concept to customer delivery
• Supports contextual collaboration by keeping communications within the product record, ensuring information remains clear and accessible to current and future users
• Provides data visibility and customer insights to support business decisions aimed at improving profitability

Key Functional Areas

• New Product Development: Coordinates between product managers, engineering, design, and line-of-business executives during product conception and development. Allows parallel work with sales and marketing teams to prepare for commercialization ahead of launch.
• Product Go-To-Market: Equips marketing and sales teams with timely and accurate product information to meet launch and revenue targets. Keeps communication between marketing and product managers within the product record for context and continuity.
• Compliance Management: Supports compliance with industry and regulatory requirements by extending compliance processes across product development, go-to-market teams, and suppliers through a single data thread. Aims to resolve compliance issues faster and verify compliance before a product is built.
• Supplier Management: Manages relationships with suppliers and contract manufacturers within a single solution, covering qualification, onboarding, collaboration, quality management, and performance tracking.
• Product Quality: Supports design of high-quality products and enables rapid response to field or customer quality issues. Integrates supplier management with a unified PLM and QMS approach to maximize quality prior to launch.

Team-Specific Applications

• Product Management: Supports delivery of differentiated products and improves enterprise efficiency across the full product lifecycle.
• Sales and Marketing: Enables revenue growth and earlier commercialization by allowing these teams to work in parallel with product teams during the product lifecycle.
• Quality and Regulatory: Integrates quality and compliance functions across the organization to resolve issues faster, optimize supplier quality, and build products that meet regulatory requirements.

Reported Outcomes

• Savant, a referenced customer, used detailed sales and product data within the platform to optimize customized sales programs, resulting in a reported 35% revenue increase over two years with minimal additional resources.

Propel PVM is offered as a single platform solution and includes supporting resources such as a Product Value Management Handbook, overview video, and webinars. The platform is designed to serve organizations seeking to unify product, quality, and customer processes within one connected system.