Proxima Cloud CRM

Proxima Cloud CRM is a customer relationship management platform built specifically for pharmaceutical companies. Developed by Proxima Research Int., it provides pre-built modules for territory management, representative activity tracking, HCP engagement, and omni-channel communication. The platform is designed to serve pharmaceutical organisations of all sizes, with over 9,000 users across 47 countries and more than 350 business partners globally.

The platform is hosted on AWS infrastructure and supports low-code customisation, allowing organisations to adapt the system to their specific workflows without heavy reliance on IT teams. It is available on the AWS Marketplace for direct cloud deployment and carries ISO compliance verified through its AWS infrastructure.

Core Platform Capabilities

• Pre-built modules for territory management and tracking of medical representative activities
• Global HCP (healthcare professional) database integration via Axioma for managing information on healthcare professionals and institutions
• GeoForce-based territory management for field force distribution and geographic planning
• Omni-channel communication across seven channels: WhatsApp, Viber, Telegram, email, VoIP, SMS, and video calls, with app-less HCP access
• Cycle planning, events management, and sales plan tools tailored to pharmaceutical sales cycles
• AI-driven insights to support territory optimisation and opportunity identification
• Advanced analytics for measuring campaign effectiveness and personalising HCP interactions

Role-Based Interface

• Sales Representative: Manages visit planning, reporting, expenses, and promotional activities within a single unified interface
• Sales Force Excellence: Supports quick process adjustments and uses AI-driven insights for territory management and field team performance optimisation
• Marketing Manager: Manages omni-channel customer engagement and accesses analytics for campaign measurement and HCP interaction personalisation
• CRM Administrator: Uses a low-code admin panel to manage system configuration, reducing IT dependency while maintaining compliance, scalability, and security

Technical Specifications and Infrastructure

• Low-code architecture enables faster system customisation and adaptation without extensive development resources
• AWS cloud hosting provides scalable infrastructure that adjusts to user demand and maximises uptime
• ISO compliance built into the platform through AWS infrastructure, supporting global security standards
• Addresses common deployment challenges including costly rollout processes, regional device management, and IT vulnerability reduction
• Supports integration into existing infrastructure and automates repetitive tasks to free teams for strategic work

Ecosystem and Integrations

• Specialised modules address healthcare-specific challenges including HCP management, regulatory compliance, and sales cycle management
• Integrates with Axioma for comprehensive HCP and healthcare institution data
• Supports integration with existing organisational infrastructure without implementation delays
• Includes marketing modules such as omni-channel marketing (OCM) and sales force excellence (SCE) components

Proxima Cloud CRM is backed by Proxima Research Int., a company with over 30 years of experience providing data, technology, and services to the healthcare industry. The platform is available in more than 47 countries and is trusted by over 2,000 companies. A free trial is available directly through the AWS Marketplace without requiring a credit card.