Proxima Research

Proxima Research develops Proxima Cloud CRM, a customer relationship management platform built specifically for pharmaceutical companies. The platform is designed to support territory management, track medical representative activities, and consolidate all client interactions into a single view to help teams plan and manage engagement with healthcare professionals (HCPs).

With more than 30 years of experience delivering business solutions for the pharmaceutical market, Proxima Research serves over 2,000 companies worldwide. The platform is available as a free trial and can be installed and deployed directly through AWS Marketplace.

Core Platform Capabilities

• Ready-made modules for territory management, enabling medical representatives to capture, store, and track critical field activities
• Omni-channel approach that consolidates all client interactions into a single view, supporting engagement planning and customer experience management with HCPs
• Role-based interface tailored for the pharmaceutical industry, providing personalized dashboards and tools for users ranging from Sales and Medical Representatives to Executive professionals
• All-in-one ecosystem designed to streamline operations, increase productivity, and provide visibility into the scope and quality of work completed

Technical Architecture and Infrastructure

• Low-code customization architecture, allowing organizations to adapt the platform to their specific needs without extensive development work
• Hosted on AWS infrastructure, providing secure and scalable cloud hosting with high uptime and the ability to adapt to user demand
• ISO compliance built in, with global security standards verified through the AWS infrastructure
• Available on AWS Marketplace for straightforward cloud-based installation and deployment

Target Users and Scalability

• Designed for pharmaceutical companies of all sizes, with flexibility and scalability to accommodate varying organizational requirements
• Supports multiple user roles including Sales Representatives, Medical Representatives, and Executive professionals, each with access to role-appropriate tools and dashboards
• Trusted by more than 2,000 companies globally across multiple regions, with the platform available in English, Spanish, Portuguese, Ukrainian, and Russian

Proxima Cloud CRM is offered with a free trial that requires no credit card, and is positioned as a scalable, compliance-ready solution for pharmaceutical organizations seeking to manage field force activities and customer engagement within a single cloud-based platform.