Phyzii Pharma Platform

The Phyzii Pharma Platform is a CRM and field force automation system developed by Cirrius Technologies P. Ltd., designed specifically for pharma sales operations. Built on a scalable and flexible indigenous CRM base, the platform has been developed and refined since 2007 in collaboration with clients, users, and the internal product team. It is offered on the cloud under various financial models and serves over 100,000 users across 30+ customers in 20+ countries. The platform supports multiple verticals including pharma, OTC, animal health, hospitals, diagnostics, devices, equipment, and key accounts.

The platform is structured around two core products — Phyzii CRM and Phyzii CLM — along with a set of advanced feature modules and a dedicated services arm called PhyziiCare.

Phyzii CRM — Field Force Automation

• Customer Centricity: position-based customer lists, customer profiling, auto segmentation, network mapping, action points, and customer surveys
• Business Productivity: business planning, prescription tracker, primary and secondary sales tracking, suggested order, campaigns tracker, and intervention workflow
• Administrative Efficiency: call reporting, call planning, attendance tracking, leave workflow, automated expenses, and sample inventory management

Phyzii CLM — e-Detailing Platform

• Targeted Playlists: promotogram, segment playlist, page sequence, locked pages, and campaign pages
• Effective Detailing: offline content access, personalisation, rehearsal mode, quick navigation, and reference content
• Actionable Insights: detailing adoption tracking, segment promotion analysis, brand facetime measurement, content improvement feedback, and sequence analytics

Advanced Feature Modules

• Phyzii360: a 360-degree view of individual customers
• PhyziiUNIFY: deduplication of customer records and a master MSL (master stakeholder list) system
• PhyziiPLAY: embedding of interactive, gamified content within detailing playlists
• PhyziiMLR: medical, legal, and regulatory approval workflow for detailing content
• PhyziiCOACH: algorithm-based recommendation and nudge agent aimed at behaviour change among field representatives
• PhyziiZOOM: dynamic and configurable KPI heat map for top management overview and detailed drill-down analysis

PhyziiCare Services

• Implementation: end-to-end implementation services covering scoping, mapping, go-live, and hypercare
• Training: product specialists conduct training of trainers and/or end users for platform operation and troubleshooting
• Support: post-implementation support for issues and requests from client operations teams, available by email or phone
• Operations: Cirrius can establish an operations team on behalf of the client to handle administration and end-user engagement

The platform has been adopted by major pharma companies including Cipla, Bayer, Abbott Nutrition, Alembic, Zydus EMB, Cadila Pharma, and Aristo, among others. Cirrius Technologies has been recognised in Gartner's Market Guide for CRM in Pharma and Biotech and has hosted the platform on Microsoft Azure.