Cirrius

Cirrius develops Phyzii, a CRM and sales force automation platform built specifically for the pharmaceutical industry. The platform has been developed and refined since 2007 in collaboration with clients, users, and an internal product team, and is offered on the cloud under various financial models. Phyzii is designed to support field force operations across multiple verticals including pharma, OTC, animal health, hospitals, diagnostics, devices, equipment, and key accounts.

The Phyzii platform is structured around a common, scalable, and flexible CRM base on which individual modules are built and integrated. It is described as mobile-first, with stable mobility, e-detailing capabilities, and dashboard-based analytics accessible in the field. Customers referenced include Bayer, Aristo, Cipla, Abbott Nutrition, and Zydus EMB.

Phyzii CRM — Field Force Automation

• Customer Centricity: position-based lists, customer profiling, auto segmentation, network mapping, action points, and customer surveys
• Business Productivity: business planning, prescription tracker, primary and secondary sales tracking, suggested order, campaign tracker, and intervention workflow
• Administrative Efficiency: call reporting, call planning, attendance, leave workflow, automated expenses, and sample inventory management

Phyzii CLM — Closed Loop Marketing and e-Detailing

• Targeted Playlists: promotogram, segment playlist, page sequence, locked pages, and campaign pages
• Effective Detailing: offline content access, personalisation, rehearsal mode, quick navigation, and reference content
• Actionable Insights: detailing adoption tracking, segment promotion analysis, brand face time measurement, content improvement recommendations, and sequence analytics

Advanced Platform Features

• Phyzii360: a comprehensive 360-degree view of each customer
• PhyziiUNIFY: deduplication of customer records and a master MSL (master stakeholder list) system
• PhyziiPLAY: embedding of interactive, gamified content within detailing playlists
• PhyziiMLR: medical, legal, and regulatory approval workflow for detailing content
• PhyziiCOACH: algorithm-based recommendation and nudge agent designed to support behaviour change among field representatives
• PhyziiZOOM: dynamic and configurable KPI heat map for top management overview and detailed analysis

PhyziiCARE Services

• Implementation: end-to-end implementation services covering scoping, mapping, go-live, and hyper-care support
• Training: product specialists conduct training of trainers and/or end users for operation and troubleshooting of the platform
• Support: post-implementation, ongoing support for issues and requests from client operations teams via email or phone
• Operations: Cirrius can establish and manage an operations team on behalf of the client to handle administration and end-user engagement

Customer Feedback

• Bayer noted that Phyzii simplified field reporting through its mobile app and provided valuable insights to marketing and sales teams on key metrics
• Cipla reported that its digital transformation of sales and marketing functions began with Phyzii in 2016, resulting in a multichannel marketing capability developed jointly with Cirrius
• Abbott Nutrition stated that Phyzii CLM increased detailing and interaction time with healthcare professionals by 35% and integrates with existing solutions
• Aristo highlighted the platform's role in supporting paperless operations and praised the support and service provided by Cirrius
• Zydus EMB noted the speed of implementation and the domain expertise of Cirrius staff in resolving issues

Cirrius serves pharmaceutical and adjacent life sciences organisations primarily in the Indian market, providing both the Phyzii software platform and associated professional services to support sales force effectiveness and digital transformation of commercial operations.