PharmaginConnect

PharmaginConnect is a digital engagement platform designed for pharmaceutical companies seeking to manage and improve virtual meetings between medical science liaisons, Key Opinion Leaders (KOLs), and Healthcare Professionals (HCPs). It is positioned as a complete digital channel that goes beyond basic video conferencing to support the full lifecycle of HCP engagement, from content delivery to post-meeting feedback collection.

The platform addresses challenges that arose from the reduction in live, in-person interactions between pharma representatives and HCPs, aiming to create 360-degree communication across all parties involved in speaker bureau and educational meetings.

Meeting Logistics Management

• Maintains all speaker bureau meetings within a single unified calendar
• Sends notifications and directions for upcoming meetings to relevant participants
• Supports automatic check-in at meetings
• Captures e-signatures on site as part of the check-in process

Microtargeted Content Delivery

• Allows pharma companies to select specific groups of HCPs for targeted content distribution
• Supports sharing of presentations, videos, and other materials before, during, and after speaker meetings
• Provides HCPs with an accessible source of up-to-date information on drugs and treatments relevant to their specialty areas
• Leverages existing brand marketing investments by extending their reach through the digital channel

KOL and Attendee Engagement

• Enables HCPs to submit follow-up questions to speakers after a meeting has concluded
• Supports one-to-one and group conversations between HCPs and peers within the same specialty area
• Facilitates ongoing communication between KOLs and HCP attendees beyond the meeting itself

Feedback Collection for Pharma Companies

• Automatically delivers post-meeting surveys to HCP attendees to support high completion rates and timely responses
• Provides HCPs with regular opportunities to participate in broader feedback surveys
• Shares response summaries back to HCP participants

PharmaginConnect is intended to expand HCP touchpoints across the engagement cycle, supporting pharma marketers in maintaining and deepening relationships with HCPs and KOLs through a structured digital channel that covers logistics, content, communication, and measurement.