MR Reporting Software

Ammras MR Reporting Software is a cloud-based, SaaS pharma sales force automation (SFA) platform designed for life sciences companies. It supports medical representatives, field managers, and company directors by providing real-time market data, HCP (healthcare professional) analytics, and decision support tools to help field teams deliver the right information at the right time.

The platform is built around simplicity and usability, aiming to reduce administrative workload for sales reps, improve team coordination for managers, and provide accountability and performance visibility for top-level administrators. It incorporates assistive intelligence, machine learning, and big data to automate repetitive tasks and surface actionable insights across the organisation.

Features for Medical Representatives

• Easy Planning and Scheduling: Automates tour plan creation by factoring in manager visit dates, core and super-core call patterns, missed calls, campaigns, and conversion targets.
• Target Simplification: Helps representatives identify potential doctors and prioritise products for each HCP using a survey module and its analysis output, including identifying untapped customers in the market.
• E-Detailing System: Enables representatives to prepare and deliver presentations to clients with minimal steps, and tracks client interactions through built-in analytics.
• Pre and Post Call Analysis: Provides a briefing tool before client calls and automatically captures call data into daily work reports, removing the need to manually prepare daily call reports.
• Automation through Assistive Intelligence: Automates visit scheduling, sends notifications for missed calls, and triggers instant follow-up actions to reduce time spent on repetitive tasks.
• Communication Platform: Supports teamwork through shared updates and joint work features, allowing remotely working managers and representatives to collaborate with mutual suggestions.
• MIS and Smart Analytics: Generates day-closing, week-closing, and month-closing abstracts, with analysis data accessible on mobile devices for use in the field.
• Complete System: Covers time management, expense management, effective communication, and HRMS functionality within a single platform.

Features for Field Managers

• Live reporting via a mobile application, including GPS location tracking of team members and real-time visibility of planned versus visited doctors, areas worked, products promoted, and feedback received.
• Tour plan creation tools that help managers cover strategic and high-potential calls and optimise their own territory visits.
• Conversion plan tracking, allowing managers to set doctor targeting and product priority for defined periods and monitor representative activity against those plans.
• Real-time reports and performance analysis for each team member, including activity allocation tracking.
• Access to reports such as missed call reports, call average reports, and call pattern analysis directly within the SFA mobile application.

Features for Company Directors and Administrators

• Real-time monitoring of field force activity and achievement at any point during the working day.
• Performance tracking against set goals through the MR Reporting mobile application.
• Powerful MIS analytics module providing real-time data to support business decisions.
• Territory-wide sales performance measurement and management through the sales module.
• KPI tracking including current trends and future predictions based on doctor product priority and chemist product movement data.
• Conversational AI that delivers intelligent alerts, task reminders, and suggestions for optimal contact timing based on past successful interactions, with notifications for missed alerts.

Why Organisations Use Ammras

• Helps representatives follow up on every lead and avoid missed calls based on call pattern analysis.
• Organises sales territory based on survey potential data.
• Establishes a system-based process intended to produce consistent sales results.
• Supports managerial intervention where needed without disrupting forward momentum.
• Allows marketing activity to begin from day one, with easy migration from spreadsheets or other MR reporting systems.
• Product development follows a lean startup, iterative approach based on periodic feedback from actual users.

Ammras is delivered as a SaaS product built on AI, machine learning, and big data technologies. It offers a 15-day free trial and is positioned as a cost-effective option for pharma marketing organisations looking to move from manual or spreadsheet-based reporting to a structured, system-driven sales process.