Ammras

Ammras develops cloud-based MR (Medical Representative) reporting and sales force automation (SFA) software for life sciences and pharmaceutical companies. The platform is designed to support field sales teams, first-line managers, and company directors by providing tools for planning, reporting, analytics, and communication — with the stated goal of helping sales representatives engage more effectively with healthcare professionals (HCPs) and generate more revenue.

The platform analyzes real-time market data, channel activity, and HCP preferences to provide field forces with decision support at the point of need. Ammras emphasizes simplicity and usability, aiming to reduce administrative workload for medical representatives and allow them to focus on building relationships with HCPs.

Features for Medical Representatives

• Easy Planning and Scheduling: Assists representatives in building standard tour plans that account for manager visit dates, core and super-core call patterns, missed calls, campaigns, and conversion targets.
• Target Simplification: Helps representatives identify potential doctors and achieve sales targets through a Pharma Survey Module that highlights which customers are being utilized, which are untapped, and which products should be promoted to which HCPs.
• Complete System: Covers time management, expense management, effective communication, and HRMS functionality within a single platform.
• E-Detailing System: Enables representatives to prepare and deliver presentations to clients with minimal effort, and tracks and analyzes client interactions through built-in analytics.
• Automation through Assistive Intelligence: Automates repetitive tasks, streamlines visit workflows, sends notifications for missed calls, and triggers instant actions to save time.
• Pre and Post Call Analysis: Allows representatives to review relevant information before entering a client call and automatically captures call data into daily work reports, reducing the time spent on manual report preparation.
• Communication Platform: Supports teamwork through communication and joint work update features, enabling remote managers and field representatives to share mutual updates and suggestions.
• MIS and Smart Analytics: Provides background analysis and delivers summaries such as day-closing, week-closing, and month-closing abstracts, accessible via mobile for use in the field.

Features for Managers

• Live Team Reporting: Managers can view live reports including GPS location tracking of team members, with real-time data on areas of work, planned and visited doctors, products promoted, and feedback received — all accessible through a mobile application.
• Tour Plan Management: Helps managers organize their own tour plans to cover strategic and potential calls, visit team members' areas, and make better use of their time.
• Conversion Plan Tracking: Supports first-line managers in setting and monitoring conversion plans, including targeting specific doctors over a defined period with product priorities and tracking representative activity against those plans.
• Performance Analysis: Provides real-time reports and insights on each team member's work, including activity tracking and performance analysis.
• Mobile Report Access: Makes reports such as missed call reports, call average reports, and call pattern analysis available directly within the SFA mobile application for on-the-go review.

Features for Senior Administrators and Company Directors

• Ammras provides accountability tools and reporting capabilities for top-level administrators and company directors, giving leadership visibility into overall sales force activity and performance across the organization.

Ammras positions itself as a mobile-first, cloud-based platform serving the global life sciences industry, with specific functionality tailored to each level of a pharmaceutical sales organization — from individual medical representatives through to senior management.