Life Sciences Commercial Data Solutions

Life Sciences Commercial Data Solutions is a product from PointClickCare designed for life sciences organizations seeking commercial insights into the long-term care market. It provides access to data drawn from a broad network of long-term care facilities across the United States, with data available within one week of acquisition. The solution is intended for teams involved in commercial sales and operations, market access, real-world evidence, and related functions who need to understand prescribing patterns, market share, and therapy trends.

The platform supports decision making around identifying eligible patients, monitoring competitor activity, tracking brand performance, and measuring the effectiveness of commercial strategies within the long-term care setting.

Market Analysis Capabilities

• Breaks down market data by Healthcare Provider (HCP), facility, and pharmacy, segmented by specific sales territories.
• Visualizes diagnosis and therapy trends over time and by region across the long-term care market.
• Helps identify where new residents eligible for a given therapy are located.
• Surfaces which sales territories competitors are leading in.
• Tracks current trends in diagnoses within the long-term care population.

Brand and Sales Performance Monitoring

• Tracks brand awareness in real time and highlights potential points of failure during the sales cycle.
• Monitors prescribing behaviour and tracks trends over time to measure commercial strategy effectiveness.
• Identifies whether outreach strategies have resulted in switches to a given brand.
• Locates brand champions and maps their geographic distribution.
• Tracks the number of therapy orders being started and discontinued.

Raw Dataset Features

• Raw datasets are available as recent as one week after data capture from source.
• Delivered via industry-standard mechanisms including Snowflake, Azure, and AWS.
• Purpose-built data feeds available for incentive compensation (IC), market analysis, vaccines, and other use cases.
• Designed to integrate into existing commercial workflows.
• Supports insight into brand awareness, market share, and dispensing behaviour.

The solution is available to organizations across a range of functions including health economics and outcomes research, real-world evidence and data analytics, market access and reimbursement, commercial data and analytics, commercial sales and operations, medical affairs, clinical affairs, and academic research. Access to the commercial dataset can be requested directly through PointClickCare.