konectar CRM

konectar CRM is a customer engagement platform built for pharmaceutical and medical affairs teams. It is designed to help cross-functional teams manage interactions with healthcare professionals (HCPs) and key opinion leaders (KOLs), track medical events, and maintain compliant records of payments and contracts. The platform connects teams through an omni-channel ecosystem aimed at improving collaboration and supporting data-driven decision-making.

The platform is developed by Aissel and is positioned for use by commercial, MSL, marketing, and sales teams in life sciences organisations that need a unified system for HCP and KOL engagement management.

Core Features

• HCP Interaction Tracking: Records, monitors, and analyses interactions with healthcare professionals, capturing interaction levels, meeting frequency, and team relationships in a structured format.
• Medical Insights: Captures and analyses KOL perceptions, feedback, and therapeutic impact to support refinement of product offerings and improvement of treatment outcomes.
• Track Plans and Objectives: Allows teams to define clear objectives, record KOL interactions, and measure outcomes across various programmes.
• Speaker Evaluation: Provides an integrated framework for evaluating and selecting speakers, and tracking their performance within the CRM.
• Events Tracking: Monitors upcoming conferences, sessions, speakers, and sponsors; supports attendance planning and generates consolidated post-conference reports.
• Contract and Document Management: Manages the full contract lifecycle from creation through to renewal, with real-time visibility into contract dates and expiration alerts for HCPs.
• Payments Record: Records and tracks payments made to medical professionals across various payment types, maintaining an organised transaction history to support transparency and compliance.
• Sentiment Analysis: Uses AI-driven analysis to assess real-time KOL perception toward a brand, product, or therapy.
• Belief Curve Analysis: Monitors and assesses shifts in key influencers' attitudes toward a product over time to support strategic brand positioning.

Platform Capabilities

• Centralized Data Management: Consolidates data from multiple sources into a single platform, giving all team members access to consistent, up-to-date information.
• Compliant Interaction and Payment Monitoring: Supports planning, executing, and tracking HCP interactions and associated payments in a compliant manner at every stage of engagement.
• Contract Timeline Visibility: Provides real-time tracking of HCP contract dates with alerts for contracts nearing expiration.
• Customisation and Integration: Can be configured to fit existing workflows and integrated with current systems to support streamlined operations.
• Cross-Device Accessibility: Accessible from laptops, phones, and desktops, enabling teams to collaborate and share insights from any location.
• Flexible Pricing: Offered with affordable pricing and the ability to scale with evolving business needs.

Reported Use Cases

• MSL teams mapping and measuring KOL advocacy, belief, and sentiment across touchpoints.
• Marketing teams using the medical insights form to gather patient insights and support product decision-making.
• Commercial teams creating customisable plans for individual healthcare specialist initiatives to improve engagement strategy and accountability.
• Sales teams using the speaker evaluation module to identify and manage speakers for medical events.
• MSL managers consolidating communication processes with medical specialists into a single platform, reducing the need to switch between multiple tools.

konectar CRM supports integration with existing systems and is accessible across devices, making it suitable for distributed pharma and medical affairs teams. The platform is designed with compliance considerations in mind, particularly for payment transparency and HCP engagement tracking.