iCare MAX

iCare MAX is a secure, self-service web portal from Anju designed for use by healthcare professionals (HCPs) and consumers seeking approved medical information. It provides a company-branded, searchable interface that gives users direct access to published, approved content without requiring them to contact a medical information department directly. When content is not yet available, users can submit information requests through the portal, which are routed as cases to the medical information team via IRMS MAX.

iCare MAX is built for life sciences organizations that operate within the IRMS MAX environment, enabling medical information teams to control and distribute approved content through a portal that reflects their corporate brand and integrates with existing content management workflows.

Key Capabilities

• Designated shared documents: Content authors control which documents are displayed on the portal. Content can be designated for sharing directly from IRMS MAX or from any existing content management system within the organization's ecosystem.
• HCP and consumer self-registration: The portal includes a self-attestation feature that allows users to identify themselves as an HCP or non-HCP before accessing the site, enabling the portal to present the most appropriate content to each user type. Access can be restricted to HCPs only, and the feature supports configuration of blacklists and whitelists.
• Information request routing: When approved content is not available, users can submit a request directly from the portal. These requests are routed as cases through IRMS MAX to the medical information department.
• User activity tracking: iCare MAX records individual usage history, including login history, search history, document downloads, and case request submissions, providing visibility into how the system is being used and by whom.
• Rich data visualizations and reporting: The portal leverages IRMS MAX's analytical reporting engine to provide interactive data visualizations. Metrics include portal usage, content request frequency, efficiency gains in information dissemination, and reductions in direct request volume to medical information teams.

Integration and Branding

• IRMS MAX integration: iCare MAX is fully integrated with IRMS MAX, allowing organizations to leverage approved content and established processes already in place within their medical information teams. Content sharing and case routing operate directly through IRMS MAX's content management technology.
• Brand customization: The portal can be tailored to align with a company's brand standards and guidelines using customizable style templates, presenting the portal as an extension of the organization's corporate website.

Operational Benefits

• Reduces the time HCPs and consumers spend contacting medical information departments by providing direct, searchable access to approved content.
• Gives medical information teams control over which content is publicly accessible through the portal.
• Supports tracking of content usage metrics to generate insights about product performance and customer needs.

iCare MAX is part of Anju's broader Medical Affairs product suite, which includes IRMS MAX for medical information management, Pubstrat MAX for publication planning, and TA Scan CRM for KOL lifecycle management.