
Engagement Solutions
Behavioral science-driven patient engagement for clinical trials, improving retention and compliance through gamification, progress tracking, and adaptive digital interactions.
Overview
Datacubed's Engagement Solutions is a patient engagement platform built directly into the company's clinical research technology suite, designed for sponsors, clinical research organizations, and study teams who need to improve participant retention and compliance throughout the life of a trial. Rather than treating engagement as an afterthought, Datacubed embeds behavioral science principles — including motivation loops, progress visibility, reinforcement moments, and cognitive load reduction — into every participant interaction, creating a clinical trial experience that feels familiar, simple, and energizing.
The results speak for themselves: across trials, Datacubed's patient engagement solutions have achieved retention rates above 85%, compliance rates above 90%, improved protocol adherence, higher-quality ePRO and eCOA entries, fewer site follow-up calls, and more confident patients. By grounding engagement in science rather than guesswork, the platform transforms retention from an aspiration into a predictable, measurable outcome.
Behavioral Science-Driven Gamification
- Gamification features are optional and designed to make progress visible and reward consistency without trivializing the gravity of clinical research
- Custom avatars help participants build identity and a sense of ownership over their journey
- Progress tracking surfaces achievements and milestones in a meaningful way
- Milestone celebrations reinforce consistency and motivate continued participation
- Task reminders are designed to fit naturally into participants' daily routines
- Completion rewards activate the same psychological principles that help people build lasting habits
Engagement Strategies Tailored to Everyday Behavior
- The engagement system adapts to the specific protocol, therapeutic area, and global patient population of each study
- Questionnaires are designed to match modern mobile expectations — clean, simple, and easy to navigate — while preventing missing or inconsistent data entries
- Daily diaries become simple routines through configurable screens, encouraging reminders, and study-specific flows that keep patients on track without feeling pressured
- Medication adherence is supported through intuitive reminders, simple input paths, and optional integrations with sensors and wearables, allowing patients to effortlessly record dosage, timing, and injection sites
- Virtual visit support consolidates scheduling, reminders, instructions, and televisits into a single unified hub, keeping participants organized and confident about their next steps
- Customization options allow milestones, nudges, prompts, and pathways to dynamically shift based on participant behavior, progress, and therapeutic requirements, reflecting the unique nature of each study and each patient
Platform Capabilities and Outcomes
- Reduces cognitive effort at every touchpoint so participants can complete tasks consistently and with confidence
- Provides study teams with real-time access to patient responses and analytics
- Supports use of participants' personal handheld devices, offering flexibility and cost savings compared to provisioned devices
- Geofencing technology capabilities enable tracking of participant medical visits and real-world health events outside the typical research environment
- Intuitive admin panel simplifies study configuration and development for sponsor teams
- Designed to serve international and diverse patient populations with an interface that is visually appealing and accessible across technology competency levels
Engagement Solutions is part of Datacubed's broader product suite, which includes ePRO/eCOA, eConsent, Connected Sensors and Integrations, and Reports and Dashboards. The platform supports a wide range of therapeutic areas including oncology, respiratory, CNS, and metabolic conditions, and is backed by expert consulting, project management, and translation services to ensure fit-for-purpose deployment across global studies.
