Commercial Platform 'O'

Commercial Platform 'O' is a lightweight, cloud-based commercial operations platform developed by Circulant Solutions Inc., specifically optimized for emerging pharma companies focused on product launch and commercial operations. Built with the needs of Bio-Pharma organizations in mind, 'O' delivers an integrated commercial services platform available both on cloud and on-premises, with ready-to-deploy infrastructure, a dedicated support team, and customization options to meet each client's unique requirements.

The platform is underpinned by a Master Data Management (MDM) solution fine-tuned by pharma experts with over 50 years of collective experience, featuring real-time integration with MEDPRO, NPPES, and USPS data sources. 'O' takes a modular approach to product launch, allowing organizations to activate capabilities as needed, and serves as a single platform supporting both field teams and home office IT operations.

Core Platform Components

• Commercial Data Mart: A robust and proven data platform capable of integrating disparate datasets including Sales, Calls, Payor, and Spend Mart data.
• Master Data Management (MDM): Customer data enrichment capabilities designed to eliminate duplicates and ensure accurate Sales and Incentive Compensation reporting.
• Roster Management: Centralized management of sales force and field team rosters.
• Incentive Compensation (IC): End-to-end IC plan design and operationalization, including MBO-based components, eligibility rules, sales crediting, approval workflows, and field-facing reports.
• Field and Home Office Reporting: Comprehensive reporting capabilities serving both field representatives and home office analytical teams.

Key Features and Capabilities

• Nimble Cloud-Based Data Pipeline: Near real-time data views with the flexibility to incorporate additional datasets quickly, providing comprehensive insights to support product launch activities.
• Data Quality and Data Governance: Quality and governance controls are integrated directly into platform processes to establish a strong data foundation.
• Customer Profiler and CRM Lite for MSLs: A mobile-friendly tool for field and Medical Science Liaison (MSL) teams, enabling quick customer profiling via iPhone at the point of customer interaction.
• Sales Force Design and Territory Optimization: Interactive mapping tools combined with a collaborative approach to support effective territory design and balancing.
• BI and Analytics: Customer segmentation and targeting capabilities, alongside field and analytical reporting to drive data-informed commercial decisions.

Deployment and Support

• Available as both a cloud-hosted and on-premises solution to accommodate varying infrastructure preferences.
• Comes with ready-to-deploy infrastructure, reducing time-to-launch for commercial operations.
• Supported by a dedicated team offering customization services to address the specific needs of each client.
• Designed with a modular architecture, enabling pharma companies to activate only the components they need as their commercial operations evolve.

Circulant Solutions Inc. is headquartered in Pleasanton, California, and focuses on helping Bio-Pharma companies accelerate their path to market through purpose-built solution accelerators in both clinical and commercial domains.