Circulants Navigator

Circulants Navigator is an AI-powered customer segmentation solution developed by Circulant Solutions Inc., a life sciences IT company based in Pleasanton, California. Designed specifically for Bio-Pharma companies, the platform leverages a proprietary AI/ML algorithm to deliver actionable insights about Healthcare Professionals (HCPs) and Healthcare Organizations (HCOs), helping clients accelerate commercial decision-making and bring products to market faster.

Circulant Solutions has curated a dataset of over 30 million transactions spanning more than 1 million HCPs and 90,000 HCOs across 1,500 products. This extensive data foundation enables Circulants Navigator to deliver market-relevant insights within weeks, saving clients significant time and resources. Pharma companies are actively using these insights to support Salesforce planning, territory optimization, and Key Opinion Leader (KOL) identification.

Core Features and Capabilities

• Market Basket Analysis: A data mining technique that uses large datasets — including purchase history — to uncover product groupings and identify products likely to be purchased together. This helps pharma companies better understand HCP and HCO buying patterns and supports more informed commercial decision-making.
• HCP Access Score: Analyzes and optimizes HCP accessibility for sales representatives, ensuring that the right messaging, technical information, and targeted marketing content are effectively delivered to the appropriate healthcare professionals.
• Pull Through Analysis: Provides precise pull-through forecasting by analyzing the rate of change as a key variable. This forecast is critical for determining the required level of hedge coverage and pipeline planning, enabling more accurate commercial recommendations.
• Early Engagement View: Supports strategic engagement with regulators and payers by helping clients navigate complexities, avoid duplication of effort, and reduce unnecessary challenges — ultimately aiding in the identification of early engagement opportunities.

Who It Is For

• Bio-Pharma companies seeking to optimize their commercial operations and Salesforce planning
• Commercial teams looking to improve territory optimization using data-driven insights
• Medical affairs and marketing teams focused on KOL identification and targeted HCP engagement

Circulants Navigator is offered by Circulant Solutions Inc. as part of a broader portfolio of solution accelerators for the clinical and commercial space. The platform is designed with flexibility and scalability to meet evolving market needs, and insights can be delivered within weeks of engagement.