Beacon

Beacon Closed Loop Scientific Engagement is an AI-enabled medical affairs software platform developed by Medispend, designed to supercharge scientific exchange between medical science liaisons (MSLs) and key opinion leaders (KOLs). Built specifically for medical affairs teams, the platform supports omni-channel HCP engagement and content delivery, helping MSLs become trusted advisors to their KOLs across in-person, virtual, and digital touchpoints.

Uniquely designed by MSLs for MSLs, Beacon prioritizes ease of use, field medical adoption, and compliance — ensuring that scientific exchange activities keep pace with evolving technology and engagement methods. The platform supports both online and offline workflows, making it a flexible solution for global and local medical affairs teams alike.

Core Platform Capabilities

• Modern, user-friendly interface purpose-built for MSL workflows
• Content fidelity maintained across all devices, preserving slide builds, interactivity, links, animations, and videos
• Robust, AI-powered full-text search for fast and accurate content discovery
• Quick and intuitive access to preview, assemble, and share relevant content
• Fully compliant content organization, access, customization, and distribution tailored to organizational needs
• User personalization features including presentation building, folder creation, and bookmarking
• Omni-channel support for web, virtual, tablet, mobile, text-based, and in-person engagement — both online and offline
• Collaboration features enabling users to share and customize presentations with peers
• PowerPoint integration that maintains native PPT use while preserving compliance and slide usage metrics
• Alignment with KOL preferences for video conferencing tools such as Zoom, Microsoft Teams, and Google Meet

In-Person Engagement and Tailored Content

• Ability to personalize and create content folders to enhance live, in-person content organization, presentation, and sharing
• Full and rapid access to all library content even when devices are offline
• In-person meeting mode for tracking and documenting in-person activities, viewable from meeting history without requiring internet access
• User-friendly, regulatory-compliant presentation builder that allows MSLs to tailor presentations for each KOL engagement
• Guardrails and alerts during the preparation process to ensure customized presentations meet organizational compliance requirements
• Adaptable modular content configurations enabling local and global teams to leverage approved assets with immediacy and hyper-personalization

Hub — Ongoing KOL Engagement

• Provides HCPs and MSLs with a shared, secure online space to collaborate, engage, and exchange information outside of formal meetings
• Multiple Hubs can be created to support diverse engagement models including 1-to-1, 1-to-many, account-based, topic-based, or congress event-based interactions
• Facilitates follow-on exploration and communication on shared scientific topics to build trust and deepen KOL relationships

Publisher — On-Demand Content Publishing

• Empowers field medical teams with turn-key content management and distribution controls, requiring no enterprise IT or partner infrastructure
• MSL-friendly drag-and-drop publishing tools with version control features
• Supports PPTX, PDF, Video, HTML5, and website content formats across device types
• Maintains content fidelity with source PPT files, allowing slide builds, interactions, and PPT files to be outputted and downloaded by users
• Automated content importing from Veeva Vault or other content management systems

Analytics — Measuring MSL Impact

• User-friendly dashboard that quantifies MSL impact throughout the KOL relationship lifecycle
• Medical affairs-specific scientific content and podium advocacy measurement providing critical insights to leadership teams
• Data can be aggregated or drilled down per client guidance
• Metrics available on demand at both the manager and field user level

Beacon is part of Medispend's broader suite of enterprise software solutions for life sciences companies, covering regulatory and commercial compliance, medical affairs, field enablement, and revenue management. The platform integrates with leading content management systems such as Veeva Vault and supports a wide range of deployment needs for global organizations.