Veeva HCP Access

Veeva HCP Access offers a detailed and timely data set for healthcare professional (HCP) access, delivered every quarter. This robust data is generated from activity within Veeva CRM and Vault CRM, offering insights into whom the industry reaches, how often, and through which field channels. It serves as a crucial asset for commercial operations and analytics teams aiming to enhance segmentation and targeting strategies.

The data is privacy-safe and organized into groups of five HCPs, known as a 'brick,' allowing for the analysis of access patterns within specific countries and specialties. Each brick provides averaged metrics including calls, video calls, sent and opened emails, and the number of companies accessing them.

Licensed by region, Veeva HCP Access includes data spanning national, specialty, and brick levels. This access data is utilized globally, covering more than 3 million HCPs across 102 specialties in 20 countries, and offers brick-level aggregation to ensure privacy.

Features and Benefits

• Industry Census: The data is based on the global usage of Veeva’s CRM suite, ensuring comprehensive and accurate HCP access metrics.
• Extensive Coverage: Engagement and access metrics are detailed by channel for a vast network of HCPs in multiple countries.
• Privacy and Aggregation: Segmentation by country, specialty, and brick level to maintain data privacy and provide actionable insights.

Commercial teams use these metrics to identify discrepancies in their targeting and engagement, understanding which HCPs should be approached or not, and determining optimal engagement channels and frequencies. This facilitates comparison with industry averages, aids in recognizing productivity gaps, and enhances overall strategy through informed decision-making.

The subscription model provides quarterly updates at the brick level, comparing company metrics against industry standards. HCP Access is available across numerous regions, including the US, Latin America, Canada, Asia Pacific, and Europe, with expansion planned for additional countries in 2026.