Omnichannel

The Omnichannel Platform by EVERSANA is designed to overcome the common challenges faced by pharma manufacturers in implementing effective omnichannel strategies. Despite being a key strategy for over a decade, many brand teams struggle to realize its full potential due to high costs and integration complexities. This platform aims to transform these challenges into opportunities for improved patient and provider engagement.

EVERSANA ORCHESTRATE™ Omnichannel is the first end-to-end modular model in the industry, enhancing connectivity across patient and provider journeys. It integrates EVERSANA's full commercialization services to deliver impactful touchpoints that boost patient outcomes and drive sales, savings, and satisfaction. The platform is simple yet sophisticated, offering timely engagements to amplify sales and efficiencies.

Key Features

• Connectivity of patient and provider journeys
• Strategic, creative, and tactical expertise
• Customizable data and analytics
• Integration of disease, treatment, and patient understanding
• AI-driven engagements for providers and patients

EVERSANA ORCHESTRATE aggregates and synthesizes data from marketing campaigns, patient services, and field activities to analyze trends and behaviors. This enables the platform to coordinate customized touchpoints for a seamless brand experience across healthcare providers, patients, payers, and other stakeholders.

Powered by AI, machine learning, and the ACTICS data and analytics platform, the EVERSANA ORCHESTRATE Operating System enhances customer experiences across all channels. It facilitates HCP identification, journey selection, and share of voice management, continuously learning and optimizing from engagement insights.

The platform extends beyond marketing and sales, addressing patient access, affordability, and adherence challenges. It synchronizes patient and provider engagement, offering real-time visibility and identifying the next best actions. The platform orchestrates touchpoints across human and digital channels throughout the care journey, from awareness to adherence.

Additionally, it offers a direct-to-patient virtual care model for patient acquisition and engagement. By integrating strategy, content, technology, data, and AI, it drives real impact and alignment, providing a 360° view of data inputs and behaviors for real-time decision-making. The platform is agnostic, allowing integration with existing omnichannel infrastructures and major marketing platforms.