Next Best Action

Next Best Action by IQVIA offers a sophisticated AI-powered recommendation engine designed to modernize customer engagement strategies. It helps in delivering effective, personalized messages tailored to healthcare professionals' (HCP) behaviors, achieving truly meaningful business outcomes with advanced analytics and hyper-personalized insights.

Leverage the capability of over 200 extendible algorithms—including rule-based and machine learning (ML) algorithms—for effective omnichannel orchestration. The platform integrates personal and digital behavioral insights and provides dynamic micro-segmentation, enabling businesses to identify optimized customer journeys through holistic visualizations.

The system ensures that insights remain relevant to changing market dynamics by identifying the right customer, channel, message, and cadence using deep contextual intelligence. It combines rules and ML-based approaches to deliver actionable, workflow-based recommendations that improve HCP value segmentation based on insights into both physician and patient behaviors.

One of the tool's strengths is empowering users to execute brand strategies locally through flexible algorithm tuning and adaptations. Self-service applications enable end-to-end management of algorithm lifecycles for each brand. This increases organizational value by democratizing ML algorithms for business users, allowing them to bring and scale custom algorithms as needed.

Comprehensive features such as out-of-the-box Next Best Action and Dynamic Micro-Segmentation algorithms, along with a library of over 300 Key Performance Indicators (KPIs), support informed decision-making. The tool is built on a truly modular and interoperable SaaS platform, ensuring it is configurable to meet custom needs.

Utilizing a trusted customer delivery and change management approach is fundamental to achieving faster ROI by connecting algorithms with proven prediction accuracy to drive adoption and meet business objectives. IQVIA's local experts further enhance the effectiveness of the solution.

Recognized with the 2024 Innovation Award for Artificial Intelligence by PM360, IQVIA's Next Best Action is continuously evolving to meet the complex demands of the life sciences sector by providing scalable solutions equipped with advanced data privacy and security.