Link Key People

Veeva Link Key People offers comprehensive data on key opinion leaders (KOLs) to enhance engagement with scientific, digital, and clinical leaders. It is utilized by medical and commercial teams to identify KOLs, monitor their activities, and receive related notifications. Analytics teams leverage the data and Link Metrics for refined targeting and segmentation efforts.

The tool provides curated KOL profiles encompassing publications, clinical trials, conferences, associations, guidelines, grants, payments, social media, news mentions, and patient demographics by disease and drug class in the US. This data is aggregated from more than 250,000 public sources, including PubMed, conference websites, and social media feeds.

Access to the data is facilitated through a web application, mobile app, APIs, and integration connectors to CRM and Events Management systems. The solution is wide-reaching, available in over 85 countries and covering all major therapeutic areas.

Key Features

• Find the right people: Easily identify and prioritize relevant scientific, digital, and clinical leaders.
• Grow relationships: Gain insights into areas of scientific interest to determine the most pertinent discussion topics.
• Power your AI: Support additional use cases with structured and interconnected data.

Trusted by many in the biopharma industry, the solution has a 95% renewal rate and is utilized by 15 of the top 20 biopharmas, with 12 of these standardizing its use across therapeutic areas.

According to customer testimonials, the tool significantly increases customer engagement, provides a thorough understanding of customers, and offers notable time savings for field teams.