ACTICS

ACTICS by EVERSANA is a comprehensive tech-enabled solution designed to ensure commercial success for life science companies. It utilizes proprietary artificial intelligence (AI) and machine learning (ML) technologies, along with robust infrastructure and data, to tackle critical challenges throughout the product lifecycle and enhance patient outcomes.

ACTICS supports optimal commercialization by creating informed strategies from early development to launch, improving patient outcomes, and identifying cost-reduction opportunities. It informs healthcare and clinical decision-making, accelerates patient access, and generates regulatory-grade evidence to demonstrate the economic and clinical value of healthcare interventions to stakeholders.

Actionable Data & Insights

ACTICS integrates AI/ML technologies with patient engagement solutions, commercial services, market access, and real-world data (RWD) to guide the next best action. It supports the next generation of product launches and patient services by integrating data across the patient journey, modeling value-based care, and implementing behavioral interventions to enhance patient adherence and reduce healthcare costs.

With over 40 years of experience in the U.S. Intelligence Community, ACTICS leverages AI/ML to predict brand program performance, support patient services, and optimize resource utilization, including call centers and field forces.

Integrating Actionable Data

ACTICS can incorporate third-party or client data, presenting key insights in dynamic, visually appealing formats that facilitate rapid and interactive actions. It expands existing reporting capabilities with data science services and subscription-based offerings, integrating various datasets such as claims, EHR, retail, social media, and digital search for comprehensive analyses.

Tailoring to Your Needs

ACTICS offers a tailored approach, allowing clients to enhance their commercial success through:

• The complete ACTICS solution with AI/ML technologies and data science services
• Access to specific datasets
• Licenses for an integrated AI/ML platform
• Project-based data science services
• Solution-based modules and apps with customized UX/UI experiences

ACTICS powers key business decisions by delivering smarter, quicker insights through tailored data, machine learning, and AI-enabled infrastructure. It enhances integrated patient analytics, improves disease understanding, forecasts trends, and customizes treatment pathways. Additionally, it optimizes pricing and market access analytics, predicting and measuring revenue across the lifecycle, and supports RWD/HEOR with access to over 80 million deidentified patient records.