ACTICS

ACTICS by EVERSANA is a sophisticated platform designed to enhance the performance of sales and marketing teams in the life sciences sector. It provides data-driven field solutions that go beyond traditional methods, ensuring that the right patients receive the appropriate therapy at the right time. The platform integrates medical science liaisons, clinical nurse educators, field reimbursement managers, and sales representatives to deliver comprehensive value-driven solutions.

One of the key features of ACTICS is its ability to prioritize sales and marketing efforts using real-world data (RWD) in real-time. The platform offers easy-to-use applications and dashboards that allow teams to visualize the impact of their calls and marketing activities, enabling them to deliver the right message at critical moments.

ACTICS supports commercial success through various capabilities, including:

• Forecasting and positioning of therapeutic brands
• Building omni-channel strategies using RWD and digital marketing analytics
• Profiling healthcare professionals and integrating third-party data
• Predicting patient personas for better brand alignment

The platform is not a one-size-fits-all solution but is tailored to meet specific client needs. It is built on a cloud-based infrastructure with API-driven intelligence and machine learning technologies. These features, combined with data science services and subscription-based offerings, allow ACTICS to integrate with systems like CRM to provide actionable insights.

ACTICS also addresses the modern patient journey by combining high-tech solutions with empathetic support from trained case managers. This approach helps navigate complex challenges related to access, affordability, and adherence, ensuring a cohesive brand experience for patients and providers.

Additional services offered include market assessment and insights, management consulting, field solutions, market access strategy, global channel distribution, and affordability and access support. These services are designed to maximize commercial impact and streamline patient onboarding processes.

Metrics indicate a 95% expansion in sales teams and a turnover rate lower than the industry average since 2011, highlighting the effectiveness of ACTICS in achieving sales objectives.