ACTICS Patient Relationship Management

ACTICS Patient Relationship Management (PRM) is a sophisticated platform developed by EVERSANA to enhance therapy adoption and adherence in healthcare. It is highly configurable, scalable, and compliant with HIPAA regulations, specifically designed to manage patient relationships effectively.

Utilizing predictive analytics and machine learning, ACTICS PRM enables healthcare manufacturers to swiftly identify patient behaviors and patterns. This capability allows for the development of patient personas and the prediction of the 'next best action' for personalized engagement strategies.

The platform can forecast which patient personas are likely to discontinue or switch medications and suggest corrective actions to support these patients. By gaining deep insights into barriers related to access, affordability, and adherence, and understanding how corrective actions can improve adherence, manufacturers can better meet patient needs with timely and appropriate interventions.

Key Features and Benefits:

• Customized treatment pathways tailored to individual patient needs.
• Effective communication with patients through their preferred channels.
• Integration of patient hub enrollment and engagement metrics with social and real-world data for a comprehensive patient view.
• Trend predictions along the patient journey, including optimal access options for primary adherence.
• Optimized patient assistance and copay programs focused on data-driven patient-centricity.
• Enhanced clinical trial designs for more effective outcomes.

ACTICS PRM empowers clients to achieve commercial success by providing the right touchpoints at the right time, ensuring a holistic approach to patient support and engagement.