Precision Event Alerts

Precision Event Alerts is a physician outreach alerting solution from HealthVerity, designed for commercial pharmaceutical teams that need to identify physicians treating patients who meet specific clinical criteria. The product addresses limitations of legacy trigger programs — including long lag times, false alerts, and incomplete data coverage — by drawing on a broader and more varied set of healthcare data sources.

The solution is built on HealthVerity's HIPAA-compliant healthcare data ecosystem, which synchronizes open clearinghouse medical claims, closed payer medical claims, and lab data from sources including Quest, Labcorp, and other major laboratory providers. This combination is intended to give pharma commercial teams more accurate and timely signals for physician outreach compared to approaches that rely on open claims alone.

Core Performance Claims

• Delivers 15% to 40% more alerts compared to legacy alerting solutions
• Provides 20% greater accuracy by reducing false "new" patient identifications
• Generates alerts 10 to 16 days faster than legacy solutions, with an option to receive daily reports
• Described as approximately 50% faster overall than standard trigger programs

Data Sources and Coverage

• Synchronizes open clearinghouse medical claims, closed payer medical claims, and extensive lab results
• Integrates data from Quest, Labcorp, and other top laboratory providers, covering the biomarker and diagnostics lab market
• Legacy solutions typically rely only on open medical claims, which represent approximately 60% of claim activity; Precision Event Alerts incorporates closed claims to cover the remaining activity
• Operates within the nation's largest fully interoperable and HIPAA-compliant healthcare data ecosystem

Key Capabilities

• Identifies physicians with patients meeting user-defined clinical criteria
• Qualifies patients using closed claims and lab data before commercial teams deploy digital campaigns or salesforce resources
• Supports identification of more physicians with relevant patients by combining open claims, closed claims, and lab data
• Offers short lag times for open claims and lab data, with daily reporting options to accelerate outreach timelines

Precision Event Alerts is positioned for use alongside other HealthVerity products, including HealthVerity Marketplace for building custom patient cohorts. The solution operates within a HIPAA-compliant framework and is intended for life sciences organizations conducting real-world physician outreach as part of therapy commercialization efforts.