nGauge Analytics

nGauge Analytics is a speaker program analytics platform developed by Pharmagin. It is designed for pharmaceutical manufacturers who want to analyse HCP and KOL engagement data, benchmark their speaker program activities against competitors, and identify opportunities to improve outreach. The platform draws on CMS Open Payments data as its primary source and can also incorporate first-party engagement data from existing systems.

Rather than requiring a consultancy engagement or dedicated analyst resource to interpret Open Payments data, nGauge provides a normalised data model presented through a dynamic, browsable dashboard. The tool remodels compliance-oriented CMS data to support sales and marketing effectiveness analysis, including spending, regional aggregates, attendance, and activity history across drug products.

Core Features

• Precise HCP Targeting: Identifies overlooked healthcare professionals with opportunity potential, helping teams find and engage doctors who may not currently be on their radar.
• Competitive Analysis: Surfaces HCP activities connected to competing products, allowing users to see how other pharmaceutical manufacturers are approaching specific doctors.
• Territory and Practice Prospecting: Identifies territories and group practices to support broader physician outreach.
• Speaker Program Benchmarking: Benchmarks a company's own speaker program activities in detail, enabling evaluation of whether engagement levels are sufficient relative to competitors.

Data and Analysis Capabilities

• Provides complete historical speaker program data filtered and unfiltered, fuelled by CMS Open Payments.
• Supports in-depth analysis of individual doctors as well as regional aggregates.
• Enables measurement of cost and engagement levels across pharma manufacturers.
• Covers spending, attendance, and regional data extracted primarily from Open Payments.
• Allows comparison of HCP engagement across multiple drug products within the same dataset.

First-Party Data Integration (BYOD)

• Supports integration of existing HCP engagement data from Pharmagin, Veeva, or Salesforce.
• First-party transaction data can be mapped to Open Payments records within nGauge to add additional fidelity to analysis.
• Pharmagin works with customers to model structured engagement data into the platform for viewing and analysis.

Getting Started and Access

• A Test Drive option is available, allowing teams to explore the platform's depth of analysis and become familiar with the user interface using historical Open Payments data for two example drugs.
• To analyse a specific drug portfolio, users contact the Pharmagin team to set up a dedicated instance.
• Customers with existing structured HCP engagement data can have that data modelled into nGauge Analytics by the Pharmagin team.

nGauge Analytics is offered by Pharmagin as a software platform rather than a static report or consultancy deliverable. It integrates with data sources including Veeva and Salesforce and is built around CMS Open Payments data, which covers pharma marketing activities directed at physicians across the United States.