MR Reporting

MR Reporting (MRR) is a pharma CRM software developed for pharmaceutical sales teams, including medical representatives (MRs), field managers, and company administrators. It is designed to be accessible to users without specialist computer knowledge, allowing field staff to file Daily Call Reports (DCRs) and submit them to the company via the internet in real time, reducing reliance on courier services and manual reporting processes.

The software maintains a central Management Database System that is updated automatically as DCRs are submitted, and can be accessed both online and offline. It aims to reduce time, cost, and effort across the pharmaceutical marketing and sales reporting workflow.

Core Reporting and Field Activity Features

• DCRs can be submitted at any time and from any location.
• Doctor calls, product detailing, sample distribution, and gift information can all be recorded and submitted simultaneously.
• Miscellaneous expenses, chemist purchase orders on behalf (POB), and stockist visits are also recorded within the system.
• Checks and validations are built in to ensure timely DCR submission.
• Gifts and sample distribution status and tracking records are kept up to date.
• Monthly expense reports are generated automatically.

Mobile Application

• An Android-based mobile app is available with GPS location tracking.
• Each doctor and chemist visit, along with route location, is tracked and displayed on a map.
• The mobile app functions without an internet connection, supporting field use in low-connectivity areas.
• An E-Detailing app is included to reduce the cost of printing physical visual aids.

Sales Analysis and Reporting

• Sales data capturing and analysis is supported.
• Consolidated stock and sales reports are available for managers and administrators.
• Target vs. achievement analysis is provided with graphical reports.
• Automatic calculation of target vs. primary vs. secondary sales is included.
• Doctor and chemist visit analysis is available.

Management and Administration Tools

• Managers can assign tasks and delegate responsibilities to field team members at any time.
• An Approval Management System handles approvals for DCRs, expenses, and leave requests.
• An internal mailing system allows messages to be sent to all staff by name, without requiring individual email addresses.
• Bulk SMS can be sent to field staff, doctors, chemists, and stockists.

Customisation and Usability

• A personalised URL incorporating the client company name is provided (e.g., www.abcLabsReporting.com).
• The client logo is incorporated across all pages of the application.
• Training manuals are included to help users understand the application.

MR Reporting integrates with MR-KnowIT, a pharma ERP software, to provide instant updates on primary sales and stock-in-transit. The platform is distributed by E-Tech Services and is accessible at mrreporting.com.