Lexi Event App

Lexi Event App is an AI-powered congress and event engagement tool developed by Viseven, built specifically for pharma, life sciences, MedTech, BioTech, and medical device organizations. It is designed to help field teams, medical science liaisons (MSLs), and event organizers manage HCP interactions at congresses and scientific events — from badge scanning and consent collection through to post-event follow-up and CRM data sync.

Lexi structures multiple touchpoints within complex event agendas, captures attendee and interaction data, and supports compliant, personalized engagement before, during, and after events. It is positioned as an alternative to larger, more fragmented enterprise event management platforms, with a focus on ease of use on mobile and tablet devices.

Core Capabilities

• AI-powered badge scanning for instant attendee identification, with the option to manually enter data or select from an attendees list when no badge is available.
• Integrated consent capture that triggers consent requests immediately after data collection, with automatic logging to support GDPR and other data protection compliance requirements.
• Real-time HCP interaction tracking via analytical dashboards, providing data to inform post-event follow-up decisions.
• Personalized content presentation during events, including product overviews and free exploration via QR code, with automatic engagement tracking throughout.
• In-event survey collection and follow-up note preparation, with on-demand CRM synchronization of all captured data.
• Customizable branding, including logo, fonts, and interface visuals, to match an organization's or sponsor's visual identity.
• Support for both hybrid and in-person event formats within a single platform.

Five-Step Engagement Workflow

1. Setup: Configure the app ahead of the event by loading planned sessions, consent forms, surveys, products, content, and visual branding elements.
2. Scan: Identify HCPs at the event by scanning their badges using a phone or tablet; confirm or adjust data immediately. Manual entry and attendee list selection are available as alternatives.
3. Consent: Trigger consent requests immediately after data collection; consent data is captured, stored, and logged automatically in line with GDPR requirements.
4. Engagement: Present personalized content to HCPs during the event, either as a guided product overview or via self-directed QR code access; engagement is tracked automatically.
5. Capture: Collect survey responses and follow-up notes at the point of interaction; sync all data with the CRM system on demand to enable data-driven post-event activities.

Target Users

• Field force and medical representatives seeking a compliant, efficient method for HCP engagement at events.
• MSLs looking to simplify data capture and improve post-event follow-up quality.
• Life sciences, pharma, MedTech, BioTech, and medical device organizations of varying sizes, from global enterprises to SMEs.
• Medical, scientific, and life science event managers, opinion leaders, and hybrid event organizers who need a branded, sponsor-ready platform.
• Teams seeking a unified alternative to disjointed enterprise event management tools.

Data Security and Compliance

• All data — including consent forms, badge scans, and survey responses — is automatically captured and tracked throughout the event lifecycle.
• Personal data is protected using encryption and managed under strict access controls.
• The platform is built to comply with GDPR and other applicable data protection regulations.
• Each data point is linked to an individual HCP profile, enabling personalized communication and precisely timed follow-ups after the event.

Lexi is optimized for mobile and tablet use and can be deployed as a standalone application or integrated with existing CRM systems, with integration options available on request. It is developed by Viseven, a company with established partnerships across pharma and life sciences organizations including top-50 global enterprises.