Iris

Iris (Field Sales Insights) is a commercial intelligence solution from Komodo Health designed to help life sciences teams optimize brand performance through data-driven insights, forecasting, and real-time post-launch analytics. By integrating prescription, lab, payer, and patient healthcare data, Iris delivers richer, more patient-centric insights than conventional analytics tools, empowering field sales and commercial strategy teams to make smarter, faster decisions.

Built on Komodo Health's Healthcare Map — the industry's most comprehensive source of deidentified patient-level data — Iris enables commercial teams to analyze healthcare provider (HCP) and healthcare organization (HCO) behavior, forecast brand performance, and continuously iterate strategy based on real-world evidence.

How Iris Works: Core Workflow Steps

• Step 1 – Identify Providers: Construct nuanced HCP and HCO cohorts using real-world behaviors, patient volume, prescribing patterns, and therapy adherence trends to pinpoint the most relevant targets for outreach.
• Step 2 – Get the Full Picture: Quickly visualize clinical behavior to tailor salesforce optimization efforts and monitor both brand and competitor performance across the market landscape.
• Step 3 – Boost Field Team Performance: Leverage real-world evidence to power strategies that monitor, optimize, and adapt outreach to meet the evolving needs of clinicians and patients in real time.

Key Capabilities and Advantages

• Complete Clinical Encounters: Identify healthcare providers who are actively treating eligible patients and who have the greatest impact on standards of care within a given therapeutic area.
• Patient-Centric Specificity: Analyze market share and understand competitor behavior based on the number of actual patients within a given indication, rather than relying solely on the number of treatments prescribed — providing a more accurate picture of real-world impact.
• Precision Insights: Understand key metrics for product performance, including competitive share, changes in Rx volume, patient eligibility, and prescribing behaviors, all in a unified view.
• Active Optimization: Monitor market changes post-launch to identify new opportunities for improving HCP utilization, and discover new, relevant sales regions and clinicians to target as the market evolves.

Iris is part of the broader Komodo Health software suite and is purpose-built for commercial teams in life sciences organizations seeking to sharpen their field sales strategies with patient-level data precision. It supports everything from physician engagement and clinical site identification to targeting patients with relevant diagnoses, making it a comprehensive tool for commercial excellence.