Invisage

Invisage is an integrated hybrid omnichannel platform developed by Indegene, designed for life sciences companies seeking to modernise their go-to-market model for engaging healthcare professionals (HCPs). The platform combines data, AI-driven scientific modelling, and strategic insights to predict and generate results-oriented omnichannel communications. It is built on a dataset covering 2 million HCPs and 200 million HCP interactions, and is positioned to address challenges including evolving HCP preferences toward hybrid engagement, limited scalability of traditional territory coverage, and inflexibility in responding to changing market expectations.

Invisage supports life sciences organisations in deploying digital campaigns, partnering digital channels with field sales forces, and optimising HCP interactions. It uses a scientifically validated, continuously improving database to predict the shortest pathway to prescription, and provides actionable data insights to optimise spend and customise omnichannel strategies.

Core Platform Capabilities

• Combines data, AI-driven scientific modelling, and strategic insights to automatically predict which omnichannel communications will generate results with HCPs.
• Covers 2 million HCPs and draws on 200 million HCP interactions to inform predictions and recommendations.
• Supports deployment of digital campaigns alongside field force activity to expand HCP reach and optimise engagement frequency.
• Uses a continuously improving predictive database to identify the shortest pathway to prescription.
• Provides actionable data insights and customised omnichannel strategies to optimise investment and deliver measurable outcomes.

Digital Rep Equivalence

• Uses proprietary data to augment client data and produce actionable micro-segments of HCPs.
• Activates these segments through orchestrated digital touchpoints designed to deliver impact comparable to in-person sales interactions.
• Analyses individual physician digital behaviour and prescription behaviour to align with an omnichannel strategic plan.
• Maximises the combined effectiveness of field force and digital capabilities.
• Deploys and optimises engagement plans at frequent and consistent intervals.

Omnichannel Medical Strategy

• Partners with life sciences companies at varying levels of omnichannel medical operations maturity.
• Covers the full process from understanding strategic objectives and defining actionable personas to building and operationalising a fit-for-purpose omnichannel roadmap.
• Measures outcomes and simplifies medical omnichannel adoption.
• Aims to augment the impact of in-person interactions with tangible, measurable results.

Customer Experience Journeys

• Builds creative strategies tailored to individual customer journeys by mapping touchpoints and identifying receptive communication channels.
• Leverages insights from real-world data and search engine results to create both branded and unbranded content.
• Customises content for multi-channel formats.
• Analyses distributed content through an omnichannel approach to iterate creative strategy and reactivate brand assets.

Omnichannel Workshops

• Uses integrated data platforms and commercial data warehouses alongside analytical models, cognitive capabilities, and cloud infrastructure.
• Translates data insights into actionable business decisions to drive commercial outcomes.

Full-Service Marketing Agency (CultHealth)

• CultHealth, an Indegene company, provides full-service marketing agency capabilities focused on healthcare marketers.
• Develops customised strategies, creative campaigns, and tactics to connect audiences with brands.
• Covers national consumer advertising, high-science medical marketing for physicians and prescribers, DTC and social media campaigns, mobile CRM programmes, and live experiential marketing for physicians and patients.

Invisage is part of Indegene's broader Omnichannel Activation Solutions portfolio, which serves biopharmaceutical, emerging biotech, and medical device organisations. The platform applies artificial intelligence and machine learning to determine where, when, and with what content life sciences brands should communicate with HCPs, and is supported by Indegene's virtual sales representative capability and platform-driven digital infrastructure.