HealthVerity Audiences

HealthVerity Audiences is a syndicated audience product built for pharmaceutical brands, agencies, and commercial teams that need verified, ready-to-deploy patient segments for omnichannel marketing campaigns. Rather than relying on modeled or look-alike segments, HealthVerity Audiences are curated from what the company describes as the nation's largest verified healthcare and consumer data ecosystem, drawing on real-world diagnoses, procedures, pharmacy activity, and behavioral signals.

Most syndicated segments in the market rely solely on claims data, which HealthVerity characterizes as limited in scope, modeled without context, and delivered without transparency. HealthVerity Audiences are positioned as an alternative grounded in actual patient behavior, giving commercial teams visibility into who they are reaching and the underlying data rationale.

Core Data Foundation

• Curated from verified diagnoses, procedures, and prescriptions rather than modeled estimations
• Combines healthcare claims data with consumer behavioral signals for added targeting context
• Built on a dataset covering over 300 million de-identified patients and more than 200 billion transactions
• Reflects real-world patient events rather than assumptions or statistical proxies

Key Capabilities

• Pre-built library of high-demand therapeutic area segments available for immediate deployment
• Custom-built audience segments available for campaigns with specific targeting requirements, delivered to the platform of choice
• Omnichannel activation support across digital, social, and connected TV (CTV) platforms
• Distribution via LiveRamp, demand-side platforms (DSPs), and other activation partners
• Available to explore and purchase through the LiveRamp Data Store

Workflow and Deployment

• Audiences are ready on day one, removing lengthy build cycles from campaign timelines
• Supports both national campaigns and condition-specific outreach strategies
• Custom segments are built to campaign specifications without shortcuts or approximations
• Brands and agencies can connect campaign strategy directly to verified data without intermediary modeling steps

HealthVerity Audiences are accessible through the LiveRamp Data Store storefront or via direct engagement with HealthVerity for custom audience opportunities. The product sits within a broader HealthVerity ecosystem that also includes HealthVerity Marketplace for building custom patient cohorts, as well as identity, privacy, governance, and data exchange infrastructure.