Commercial Excellence Platform

Keacyte is a commercial excellence platform built specifically for life sciences companies, including pharmaceutical, biotechnology, and medical device organisations. It provides an integrated suite of tools covering compliance management, regulatory oversight, sales automation, content management, and customer engagement, all within a single application.

The platform serves over 40 customers across more than 7 countries, with more than 60,000 users. It is designed to support sales and marketing teams in delivering compliant content through preferred customer channels while managing meetings, events, call records, and reporting in one place. Keacyte supports regulatory requirements including UCPMP and Sunshine Act compliance.

Platform Suites

• Pulse Suite: Translates commercial plans into action from a single platform, covering field force execution and planning workflows.
• Engage Suite: Supports faster content reviews, team collaboration, and consistent compliance across marketing and sales activities.
• Reg-Content Suite: Provides content management functionality with integrations to deliver approved materials through appropriate channels.
• Audit Suite: Offers a unified dashboard to measure and monitor all commercialisation efforts.

Applications Included

• Call Planning: Supports structured, approval-based planning for physician and HCP interactions.
• Call Reporting: Records field activity and interaction details, with speech recognition support for post-call logging.
• E-Detailing: Enables digital product detailing for remote and in-person HCP engagement.
• Expense Management: Streamlines field force expense submission and approval workflows.
• Events Management: Handles planning and tracking of meetings and events.
• CLM Campaigns: Manages closed-loop marketing campaign execution.
• PI Management: Supports prescribing information management within compliant content workflows.
• Insights and Reporting: Provides real-time dashboards, custom reports, and analytics for field reps, managers, and commercial excellence teams.
• RCPA: Tracks retail chemist prescription audits to understand customer product adoption.
• Expiry Optimization: Manages product expiry tracking and related field activities.
• Incentive Management: Handles field force incentive calculation and tracking.
• Master Data Management: Maintains core data records for the commercial organisation.
• CMS (Content Management System): Manages approved promotional and educational content.
• E-Learning: Supports training and onboarding for field teams.
• Approved Email: Enables compliant rep-sent email communication to HCPs.

Industry-Specific Design and Data Model

• Keacyte uses a preconfigured data model tailored for life sciences, with additional customisation options available.
• It includes HCP tracking and compliant content management capabilities that go beyond standard CRM functionality.
• Regulatory compliance features are specifically aligned to life sciences requirements, including UCPMP and Sunshine Act reporting.
• Integration capabilities are designed for industry-specific process and data applications, supporting connections via APIs and third-party systems.

Reported Use Cases from Customers

• Field force activity tracking and salesforce monitoring, with near real-time visibility for managers and business unit heads.
• Multi-channel HCP engagement including e-detailing, phone calls, and WhatsApp integration.
• Expense claim process automation for field teams, reducing manual effort and improving accuracy.
• Sales BI dashboards providing daily updates on sales performance and growth across field force levels.
• RCPA implementation to monitor customer adoption of products at the retail level.
• Configurable workflow-based call planning and approval processes to ensure accountability in physician engagement.

Keacyte is developed by VSM Software and is available across multiple countries. The platform supports multi-channel engagement strategies and includes business intelligence tooling for commercial excellence teams. It has been deployed at organisations including Menarini, Viatris, Wellesta, Apex Laboratories, TLG Pharma, and Brilliant Biopharma, among others.