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Company description

Loftware develops cloud-based labeling, artwork management, and connected packaging software for enterprise supply chains. The company serves more than 16,000 organizations across life sciences, consumer products, chemicals, food and beverage, retail, industrials, and transportation and logistics, supporting the printing of over 75 billion labels annually. Its platform is designed to centralize and standardize product identification processes, reduce compliance risk, and integrate with ERP, WMS, MES, and PLM systems from vendors including SAP, Oracle, and Microsoft Dynamics.

Loftware's core proposition is eliminating supply chain blind spots caused by product identification errors, regulatory mismatches, and disconnected partner workflows. Its solutions span label design and printing, packaging artwork lifecycle management, clinical trial labeling, connected packaging via QR codes, and a supply chain collaboration network called Loftware Connect.

Core Products and Modules

• Labeling (Loftware Cloud): A cloud-based solution for designing, managing, and printing labels. Centralizes and standardizes labeling across global operations, supports compliance, and scales with business growth. Integrates with ERP, WMS, MES, and PLM systems.
• Artwork Management (Smartflow): Manages the packaging artwork process from concept to shelf. Provides automated workflows, real-time collaboration between internal teams and external partners, centralized content management, budget tracking, cost management, and compliance oversight within a single system.
• Clinical Trials: A cloud-based solution for clinical labeling and content management. Designed to meet strict regulatory requirements and support complex clinical supply chains, ensuring accuracy and compliance throughout the trial lifecycle.
• Connected Packaging: Turns physical products into digital engagement channels using QR codes with instantly updateable content, eliminating the need for reprints. Supports personalized consumer experiences, complies with GS1 Digital Link standards, and integrates QR code management with artwork approval workflows.
• Loftware Connect: A collaborative network that connects and governs product identity across supply chains. Enables secure sharing of approved label standards, data, and rules among suppliers, customers, and locations, ensuring every partner works from the latest approved version. Designed to scale as partner ecosystems expand.

Regulatory and Compliance Coverage

• EU Classification, Labelling and Packaging (EU CLP)
• GS1 Digital Link
• Globally Harmonized System of Classification and Labelling of Chemicals (GHS)
• EU Medical Device Regulation (EU MDR)
• Unique Device Identification (UDI)
• FDA labeling requirements
• EU Digital Product Passport

Industries Served

• Life Sciences: Covers clinical trials, medical devices, and pharmaceuticals. Solutions are designed for regulated markets, emphasizing accuracy, compliance, traceability, and speed from clinical trials through global distribution.
• Consumer Products: Serves consumer packaged goods companies operating in competitive markets.
• Chemical: Addresses labeling and compliance requirements specific to chemical manufacturers and distributors.
• Food and Beverage: Supports labeling and artwork management for food and beverage producers.
• Retail: Provides labeling solutions for retail supply chains.
• Industrials: Covers automotive, electronics, and general manufacturing sectors.
• Transportation and Logistics: Supports labeling needs across logistics and distribution operations.

Business System Integrations

• SAP
• Oracle
• Microsoft Dynamics

Partner Programs and Resources

• Channel Partner Program: A structured program for reseller and channel partners, with access to a dedicated Partner Portal.
• Alliance Partner Program: For technology and strategic alliance partners.
• Partner Academy: An online training and certification resource available to members of the Loftware channel partner program.
• Loftware Academy: Training resources available to customers and partners.
• Loftware Help Center and Technical Support: Dedicated support resources including a service status hub and driver downloads.

Loftware's platform is available in multiple languages including English, German, French, Spanish, Italian, Chinese, Slovak, Japanese, and Polish, reflecting its deployment across international markets. The company positions its cloud-based approach as a means of reducing production delays, regulatory penalties, product recalls, and reputational risk associated with product identification errors in global supply chains.

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Software attributed to Loftware

• Loftware Cloud Clinical TrialsView

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